What if I told you that you will be opening up a fitness studio but that there will be 10-15 other competitors within a 2 mile radius? In this episode, Owner Marc Arnberg and Head Trainers Ally and Sam of F45 Dix Hills in NY talk about why they are able to thrive in that very environment. Where most people fear the competition, Marc and the crew welcome it.

With a passion for authentic connection and helping people, Val Perea is a current Sales Executive at F45 Training. At F45 Training Val shares her expertise in the fitness industry and leverages F45 Training as a vehicle to help future owners live their dreams. Her unique background is in Marketing and Strategy from Fortune 100 companies to small tech start-ups, as well as developing and facilitating the development of small business ventures. Val is all about genuinely helping others no matter what it takes.

When it comes to generating leads in the fitness industry, the most cost effective way to do it is through the use of social media platforms. There are, however, some key strategies in order to be successful at it. In this episode I discuss 3 key areas when it comes to marketing through social platforms- content, consistency and the use of captions.

In this episode we speak with Performance Directors, Dylan Thompson and Justin Shinn, with F45 Training. F45 is amongst the largest fitness franchises in the world and Dylan and Justin are a few reasons why they have had so much success. With a combined 40 years experience with both big box and boutique fitness, they both share best practices on how to grow your fitness business.

In this weeks episode we talk with Ben Ludwig and tips on how to effectively crush your pre-sale gym opening. Ben has been fortunate to contribute to some of the biggest fitness business publications, acts as the subject matter expert for Fitness Revolution, sits on the advisory board for International Strength training Organization and is the Growth Pastor for CrosspointNow Network serving Churches all around Kansas.

Kevin Jonell draws from more than 25 years’ experience working for companies such as Starbucks, 24 Hour Fitness, Vail Resorts, PeopleSoft, University of Denver and BluSky Restoration Contractors, in human resources and operations to help grow leaders and achieve the results they want. In this episode, Kevin discusses the differences between coaching someone up rather than managing without growth.

In this episode we talk with Melissa Cox, Account Executive for Indeed. Melissa made the switch to Indeed after spending more than 2 decades in the fitness industry both on the Managerial side, as well as, the training side. She talks about some best practices when uploading your resume so you can try and land your next role.

From a young trainer to the Vice President of the Fitness Group at Pocket Media, Amy Thompson has certainly earned everything she has achieved. She lives by 3 pillars that guides her principles which are Impact, Passion and Purpose and essentially led Amy to working in the fitness industry. In this episode, Amy talks about her career path and how it led to her now impactful role at Pocket Outdoor Media helping fitness and young women in the industry move fwd..

Upon leaving the Marines as a Marine Corps. Drill Instructor with over 20 years of service, Mike Nichols embarked on implementing an idea. That idea was to take Military Veterans and place them into fitness roles. He first joined an F45 to personally keep his fitness on track and fell in love with the type of training, as well as, the community aspect of the studio. But....he never forgot about his idea. He pitched it to F45 and the rest was history. Listen to Mikes journey both personally and professionally as he now is the Director for Military Operations for F45 Fitness.

Have you ever wondered if there is a way to sleep better, recover better and train smarter? Well, now there is. Listen to Mike Lombardi, Head of Strategic Partnerships for Whoop and how they are taking the fitness technology industry by storm.