Have you ever wondered what the best way to market your fitness brand is? In this episode, Marketing Director Joel Greiner, explains how to use the 5 stages of customer awareness and its effect on a potential sale. Instead of focusing on a sale, Joel talks about how to focus on a problem that a customer has and what the solution might be.

65%-85% of members are coming back to gyms post COVID, says Business Dev. Director, Mario Tarquinio from Les Mills. As one of the leading global companies for group fitness in the world, Mario discusses how Les Mills has adapted to their re-opening strategy amongst the global pandemic with their 20,000 partners.

40% of the fitness industry market share is coming from 18-42 year olds. Whre are they going...Boutique Fitness Studios

Selling gym memberships post COVID should revolve around 3 concepts. It only takes 60 seconds to understand what they are.

There are 3 main ingredients that every trainer should learn-technical proficiency, Integrity and professionalism. Listen to how one of the leading Personal Training Schools teaches those very pillars.

After contracting COVID 19 in Hong Kong and spending 5 weeks in the hospital, Anthony Clark, re-opened his two F45 fitness franchise studios to overwhelming support from his membership base. Listen to what it took to get back in the fitness game.

Call it a comeback for the fitness industry. Vanessa Robertson, Owner of an F45 Fitness Franchise in Tennessee gets the green light to open her doors and sees 80% return of her members in the first week.

Have you ever wanted to own multiple gym locations? In this episode, you will hear from Jeff Harnois, Owner/Operator of 15 F45 territories. Jeff discusses how he made the leap from finance to fitness and his thoughts on how to scale the business for future success.

Listen to how Bill went from struggling with weight his entire life to becoming one of the most inspirational role models around after winning on the show The Biggest Loser.

Listen to multi-unit fitness franchise owner, Marc Arnberg, on how he goes about engaging his membership base from home. He will talk about key strategies and how creativity in the fitness business has never been more important.