Evgeny Lebedev meets with Nootopia founder Mark Effinger, AKA Mr Noots. Since launching in 2004, the company says they've helped 300,000 people - including doctors, biohackers, and fitness instructors - unlock their potential. Nootropics are drugs and supplements which proponents say can boost alertness, increase focus, and improve memory. To hear the interview in full, just search Brave New World.

Disclaimer: You should always seek your own medical advice.

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