Reporter Jason Blevins on Backcountry.com

Jason Blevins of the Colorado Sun broke the story about backcountry.com’s practices around trademark issues, so we talk to Jason about how this story got on his radar; the specifics of what backcountry.com was doing; how common or uncommon these practices are; how backcountry.com has subsequently responded; and what needs to be done going forward. TOPICS & TIMES:How did Jason uncover this story? (2:30)Backcountry.com’s response (6:40)Is this “normal” trademark law practice? (15:40)Stories from two of the targeted companies (20:25)What should we expect going forward? (33:44)Why Jason left the Denver Post (40:48)Starting the Colorado Sun (44:09)