Reputation Matters

Raj Kupar is an Entrepreneur, experienced Marketer, and the Founder and Director of &Marketing. With over two decades of experience in Marketing, Raj has worked from all sizes of companies from Fortune 50 companies to start-ups. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

• Why Raj started his business &Marketing and what they do differently from other Marketers
• The benefits of using outsource marketing
• Why online reputation management is so important and how to avoid getting a bad online reputation
• Why online management is one of the only forms of marketing that you can see immediate results from
• How to handle interactions with disgruntled customers
• Actionable steps you can immediately take to create a good online reputation
• The educational program Raj has made for businesses with smaller budgets

Resources:

• &Marketing
• &MarketingU
• Rhino Reviews

Connecting with Raj Kupar:

• LinkedIn

Connecting with the host:

• Chelsea on LinkedIn

Neil Wainwright has been an entrepreneur for all his working life and has started 8 different successful companies. Currently, he is working on UpHabit, another company that he founded and owns. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

• Neil’s background and why he decided to start UpHabit
• The good and bad aspects of Glassdoor
• The difficulties Neil’s faced releasing a Sass app so early on
• How Neil got the ratings of his app to increase
• Why Neil places such importance on reviews and customer feedback
• The importance of being honest and owning up to your mistakes

Resources:

• UpHabit

Connecting with Neil Wainwright:

• Twitter
• LinkedIn

Connecting with the host:

• Chelsea on LinkedIn

Steve Guberman is a strategic digital marketing leader with extensive experience in Enterprise-level search engine optimization, email marketing/campaign delivery, search marketing, and e-commerce. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

• Steve’s 20-year long experience working in customer relations
• How you build a trusted relationship with a client
• The importance of using innovation to show your clients you care
• The biggest pushbacks Scott gets from clients when he talks about online reviews
• The importance of having authenticity in your online presence
• The best thing you can do to improve your online reputation

Resources:

• Agency Outsight

Connecting with Steve Guberman:

• LinkedIn
• Website

Connecting with the host:

• Chelsea on LinkedIn

Sean Boyce has been starting successful businesses and helping others grow for over 10 years. Founder of Consulting Firm NxtStep, and Production Company PodcastChef, Sean has a lot of experience in building brand reputations and managing online presences. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

• The importance of reputation and how to cultivate the proper reputation for your company
• How the work Sean does at NxtStep helps businesses to build their reputation 
• Why it’s sometimes worth increasing your prices even if it might result in losing customers
• The importance of using constructive criticism in a positive way
• How to respond to negative reviews
• The extent of the damage going viral can have
• How you can turn a negative customer experience into a positive one
• Who Podcast Chef are and how they help people

Resources:

• NxtStep Consulting
• Podcast Chef

Connecting with Sean Boyce:

• LinkedIn

Connecting with the host:

• Chelsea on LinkedIn

The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad.  We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation.  We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.