What if you learned what you thought was your career passion was not your heart’s desire? Brian Seewald, the SVP of eCommerce at Express, reset and found a true affinity for retail generally and, ultimately, ecommerce. Tune in to hear from Brian about how Express offers its customers “personalization, [an] omnichannel experience, styling and fit, and community.”

Tune in to learn:

• Evaluating the Express retail and ecommerce strategies (13:20)
• Express’ digital plan for customers, including its mobile app (17:00)
• New platforms for shopping including livestreams, Instagram, and more (29:30)

Mention:

• “Don't Make Me Think: A Common Sense Approach to Web Usability” by Steve Crug

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.