In today's ever-evolving business landscape, both private and public companies are leveraging location data intelligence platforms to seize operational and marketing opportunities. As businesses strive to comprehensively understand their customers, location intelligence plays a crucial role in revealing consumer behaviors, competitive dynamics, trade areas, and more. This webinar will explore how location intelligence is utilized by firms to enhance decision-making processes, refine marketing strategies, optimize supply chain logistics, and streamline expansion efforts. Focusing on real-world examples in retail and customer sectors, we'll address key questions such as how businesses integrate location data into their existing frameworks? How have the trends in location intelligence evolved over the years? How is AI reshaping the landscape of location intelligence, and what does the future hold for location intelligence and its role in shaping business strategies?

Speaker:

Thomas Paulson, Director of Research and Business Development, Placer.ai | Slides

Moderators:

Mona Birjandi, NABE Consumer/Retail Roundtable Chair; Principal Economist, Petco

Sarah Wolfe, NABE Consumer/Retail Roundtable Chair; Economist and Vice President, Morgan Stanley

NABE is the premier professional association for business economists and others who use economics in the workplace. Since 1959, NABE has attracted the most prominent figures in economics, business, and academia to its membership with highly-regarded conferences, educational and career development offerings, industry surveys, and its unrivaled networking opportunities. Past presidents of NABE include former Chairman of the Board of Governors for the Federal Reserve System, Alan Greenspan, several former Federal Reserve Governors, and other senior business leaders.