Ever wonder how a successful auto show comes to life amidst the challenges of a global pandemic? Join us as we chat with Rochelle Salinas, the dynamic Executive Vice President of the Houston Automobile Dealers Association, who shares her inspiring journey from the world of advertising to the heart of the automotive industry. Rochelle unveils the secrets behind the resilience and continued success of the Houston Auto Show, offering a behind-the-scenes glimpse into the exotic car exhibits, thrilling Jeep showcases, and the vibrant atmosphere that attendees relish. Whether you're a seasoned car enthusiast or just someone who loves a good story, this episode promises insights into the dedication that keeps this event thriving year after year.

But that's not all; we drive into the exciting world of automotive trends and innovations. From the ease of test-driving electric marvels like the Ford Mach-E to indulging in interactive experiences with NASA's lunar rover exhibits, there's something for everyone. We also tackle the pressing issue of vehicle affordability, exploring how automakers like Ford and MINI are revamping their offerings to meet consumer needs without breaking the bank. Sprinkled with humorous anecdotes and personal insights, we look back on the history and evolution of the Houston Auto Show, celebrating its enduring legacy and the community that makes it all possible. Join us for a ride through the ever-evolving automotive landscape!

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