Resource Centre

While there are challenges of going international, corporations from emerging markets are doing so. Writer and collaborators explore the strategies for disrupting markets and building brands - Lim Soon Heng speaks to Amitava Chattopadhyay, author of "The New Emerging Market Multinationals", about how these companies came to become strong players on the global stage.

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Malaysian entrepreneurs have been able to sustain their access to business capital in the past six months and are remaining optimistic about their businesses despite the gloomy economic outlook. Discover why in today's Resource Centre, in which Ron Khoo and Stanley Chee of Entrepreneurs' Organization discuss findings from the Global Entrepreneurs Indicator Survey and their implications to businesses and the economy.

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Foong Cheng Leong, a lawyer tells of the intellectual property laws governing social media and what businesses ought to look out for and not infringe. If a business outsources the management of its social media activities, who is responsible for infringements?

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What do you do and how do you brand when you’re appealing to the public's caring hearts? World Vision Malaysia's Liew Tong Ngan speaks to Lim Soon Heng about the how and why it comes to doing this.

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5 scientists came together to build their dream research center. After 6 years of developing formulas for prestigious cosmetic brands and leaders of the pharmaceutical industry, their dream of creating their own Brand is realized. Cyril Tellinge of NovExpert told Jeff Sandhu and Lim Soon Heng how this all came about.

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Kimberly-Clark undertook a campaign to market Kotex with the goal and message that its product empowers young women to stay confident & exude their femininity. Freda Liu spoke to Soo Woon Yee, Marketing Director of Kimberly-Clark Trading, and Audrey Low from Mindshare about how it branded Kotex and also how it managed to differentiate Kotex products in the market.

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Ms. Cindy Ko, International Expansion VP of Endeavor Global, explained how non-profit organization helps transform emerging economies by supporting High-Impact Entrepreneurs.

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Current developments and best practices in quality to ensure relevance and sustainability of businesses. Mr. Azim Ng Abdullah from SIRIM talks to us about the importance of quality in the business sector.

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Bijoy Mohan, president of Grohe AG Asia Pacific talked to Freda Liu about why he's branding not his product, but rather ‘stopping the world to enjoy water’ either in the bathroom or in the kitchen.

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Malaysians don’t read, so what do small indie publishers do? How do small independent publishers keep the industry alive? In this edition of Resource Centre, Freda Liu spoke to Amir Muhammad from Matahari Books for his thoughts.

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