Resource Centre

With the SEA Games happening soon, we speak to Sean Goh of GRAB and Melati Abdul Hai of McDonald’s, who are sponsors of the upcoming #KL2017 games about what this brings to their brand and customers. How do they put a return in sponsoring a sporting event and why is it important for them to keep supporting events that drive unity.

Brought to you by Mah Sing.

See omnystudio.com/listener for privacy information.

Our friends from MaGIC, or the Malaysian Global Innovation and Creativity Centre are back with us in the studio again - this time to tell us about the launch of two Corporate Entrepreneurship Responsibility (CER) programs to drive private sector involvement in Malaysia’s entrepreneurship development.

See omnystudio.com/listener for privacy information.

The Sarawak Convention Bureau aims to position Sarawak as the main international business events destination. Together with TruEvents, they have created a campaign called “Redefining Global Tribes” to promote global inclusivity for business events worldwide. Amelia Roziman, the COO of the Sarawak Convention Bureau, and Terence Lim, director at Borneo TruEvents, speak about the “Tribal Warrior Challenge” obstacle course they’ve organised in the spirit of their campaign, and why Sarawak should be internationally recognised for business events.

See omnystudio.com/listener for privacy information.

On this episode of Endeavor Hour, we speak to Alex Fernandez, co-founder & CEO of video game developer Streamline Studios. Listen to how Alex and his friends grew Streamline Studios from taking 6 thousand dollar jobs to raking in multi-million dollar deals in less than a decade, and established the company as Southeast Asia’s largest video game developer.

See omnystudio.com/listener for privacy information.

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategize their online initiatives. This time we discuss Facebook Household Targeting Ads, Facebook Insights, Facebook Messenger Ads and Snapchat Backdrops, Sound Effects and Clickable Links

See omnystudio.com/listener for privacy information.

Andreas Vogiatzakis, the CEO of Havas Media Group, and Kenny Ong, the managing director for Universal Music in Malaysia, Singapore, and Indochina, talk about the role that music plays in advertising, looking at previous campaigns where music was used and why a music video was a successful marketing tool for Firefly Airlines. Also discussed are how music assets tie specifically into brand affinity, and how the music selection process for an advertisement is carried out.

See omnystudio.com/listener for privacy information.

Nicole Liebmann, Head of Mobile for APAC and South Africa at Exponential is responsible for leading the revenue and operations for the company’s mobile solutions. Nicole shares four mobile campaigns by Exponential as case studies on the new way of mobile engagement.

See omnystudio.com/listener for privacy information.

The Malaysian Global Innovation and Creativity Centre (MaGIC) is kicking off its Global Accelerator Programme to empower creativity and innovation, as well as facilitate entrepreneurship development. For the next four months, GAP participants will meet and work with some of the region’s experts, collaborate with peers, fine­tune ideas and understand what makes a business sustainable. Johnathan Lee, Executive Director of Entrepreneurship Development and Tanuja Rajah, GAP Program Manager at MaGIC tell us more about the GAP and how this will help develop a strong ASEAN startup community.

See omnystudio.com/listener for privacy information.

On this episode of Endeavor Hour, we speak to Mark Koh, an Endeavor Entrepreneur candidate from Malaysia who is the co-founder & CEO of Supahands, a platform that helps high-growth businesses scale quicker, by providing access to a diverse, elastic and on-demand workforce, comprising of thousands of SupaAgents.

See omnystudio.com/listener for privacy information.

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategize their online initiatives. This time we discuss Google's Shopping Ads, Apple's Business Messenger, Snapchat Ads and LinkedIn's new lead generation forms.

See omnystudio.com/listener for privacy information.