Resource Centre

We explore advertising's rampant use of the asterisk, the industry's 'Get Out of Jail' card and on the flip side,  the effects of advertising when used for good.

Free to Run is a nonprofit organization that uses running, physical fitness and outdoor adventure as a means of empowering and educating females in conflict-affected communities to overcome the harmful effects of gender, religious and ethnic discrimination. By creating and supporting an environment for women and girls to participate in sport and physical education, Free to Run aims to use the power of sport to change lives and communities in areas of greatest need.

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The Gender Gap report was first published by the World Economic Forum in 2006 where Malaysia was ranked 68th globally in the Economic Participation and Opportunity index. In 2015, Malaysia was positioned at 95th. What happened along the way and what will help close the gender gap at work?

There’s a lot to say about the importance of company culture. While we've all heard about how Google employees are allowed to drink beer at work, and play ping pong, but could this be creating a counter-productive workplace culture? What constitutes as counter-productive workplace behaviour?

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Free to Run is a nonprofit organization that uses running, physical fitness and outdoor adventure as a means of empowering and educating females in conflict-affected communities to overcome the harmful effects of gender, religious and ethnic discrimination. By creating and supporting an environment for women and girls to participate in sport and physical education, Free to Run aims to use the power of sport to change lives and communities in areas of greatest need.

There’s a lot to say about the importance of company culture. While we've all heard about how Google employees are allowed to drink beer at work, and play ping pong, but could this be creating a counter-productive workplace culture? What constitutes as counter-productive workplace behaviour?

How sustainable or effective are run-off-the-mill CSR initiatives in delivering social / environmental impact? Is anyone measuring or quantifying these activities? How can corporations standardise and efficiently report impact?
Social Return on Investment (SROI) is a method for measuring and communicating a broad concept of value that incorporates social, environmental and economic impacts. It is a way of accounting for the value created by our activities and the contributions that made that activity possible.Can corporations now quantify impact into tangible economic values to boards and stakeholders?

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Social and video advertising is set to snowball as the current spend of 10% in brand budgets are expected to grow to 40% by 2020. As online behaviour moves away from offline to Facebook, Twitter, Instagram and Youtube, the dollars will soon start shifting across in response. What are companies struggling with and how do they need to shift in order to catch up with the pace of the US and Europe in the ad industry?

How sustainable or effective are run-off-the-mill CSR initiatives in delivering social / environmental impact? Is anyone measuring or quantifying these activities? How can corporations standardise and efficiently report impact?
Social Return on Investment (SROI) is a method for measuring and communicating a broad concept of value that incorporates social, environmental and economic impacts. It is a way of accounting for the value created by our activities and the contributions that made that activity possible.Can corporations now quantify impact into tangible economic values to boards and stakeholders?

We explore how immigration services can help the government generate revenue and benefit the government in terms of efficiency. Why is it important for companies to outsource services such as immigration services? Should immigration consultancy be a regulated industry here in Malaysia as it is in other countries? 

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