Restaurant Marketing School

Product-Market Fit is everything when it comes to both marketing and scaling a restaurant concept. This episode explores the "Jobs to be done" framework that helps restaurants truly understand what their customers want and expect from them. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Marketing, more than anything, is about messaging. And the right messaging for one audience, won't work with another. Learn how to package your food and beverage offering around a message that will create value for and resonate with your target audience. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

They say you always pay to learn, either with time or with money. In this episode, Paul McEnany teaches you the lessons behind the biggest restaurant marketing mistakes to avoid, saving you both time and your restaurant's hard-earned money. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

In this digital world there are countless ways to invest your marketing dollars, some more effective than others. Learn about proven marketing tools and strategies that will earn your restaurant the highest return on investment. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Launching a ghost kitchen concept successfully requires a different strategy than launching a traditional brick and mortar restaurant. Learn proven tactics for ensuring that the ghost kitchen concept you open, stays open. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

In this episode, Paul McEnany and Josh Kopel discuss the tools and strategies restaurants should be using to scale their marketing efforts through influencers.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Industry Town Halls

In this episode, Paul McEnany and Josh Kopel discuss how to track and correctly evaluate your restaurant's marketing efforts.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Industry Town Halls

In this episode, Paul McEnany and Josh Kopel discuss the future of ghost kitchens in this ever-changing economic environment.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Industry Town Halls

In this episode, Paul McEnany and Josh Kopel discuss the benefits and drawbacks to 3rd party delivery and how to get the most out of that revenue vertical. 

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Industry Town Halls

In this episode, Paul McEnany and Josh Kopel discuss the tech tools and strategies restaurants should be using to improve their customer's experience online and in person.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Industry Town Halls