Almost every conversation around marketing gets brought back to social media. It's a common mistake that's hurting restaurant owners and operators. In this episode, Chip Klose and Josh Kopel clearly define what your marketing efforts should look like and the role that social media plays.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Does your front of house team sell to your patrons or are they just taking orders. In this episode, Josh Kopel and Chip Klose share best practices for how to ensure the shoulders of the dining experience are just as profitable. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

There is a massive difference between boosting a random post on Instagram and having a proven social media advertising strategy in place. In this episode, Paul and Josh discuss how much to spend on advertising, what platforms they advertise on and where they've seen the highest return on investment.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

In the restaurant industry, the words advertising and marketing are often used interchangeably but they could not be more different. The purpose of this episode is to clearly define both and how they should be used within the context of a restaurant brand.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Every mistake reveals a lesson to be learned and, in this episode, Paul and Josh reveal the lessons they've learned after successfully marketing restaurants for decades. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

The purpose of messaging, within a marketing context, is to tell your guests exactly how you want them to engage with your restaurant. But how you tell them is as important as what you say. In this episode, Josh and Paul share proven calls to action to convert eyeballs into butts in seats.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Data can be a powerful marketing tool but it can also become a source of distraction. In this episode, Paul and Josh discuss the differences between leading and lagging indicators and why leading indicators can revolutionize your marketing efforts.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars 

Hiring a publicist is one of the best investments a restaurant can make but timing is everything. This is a practical guide to determining who to hire and when to support your marketing efforts. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

They say good artists borrow and great artists steal. The purpose of this episodes is to call out the restaurants that have done a masterful job of establishing value, creating audience and building momentum for themselves so that other owners and operators can model their restaurant marketing efforts after these proven strategies. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Most restaurants begin marketing an upcoming event days before the actual launch. It seems impossible to get ahead whether we're discussing day to day operations or marketing strategy. This episode explores practical ways restaurant owners and operators can begin planning their marketing calendar months in advance, without becoming overworked or suffering from overwhelm. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars