Does the world need another restaurant? The answer to that question lies in the stories we tell about the products we sell, not the products themselves. In today’s episode, Josh Kopel and Chip Klose, discuss restaurant product differentiation and proven strategies they’ve used to successfully stand out in a crowded market.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Conventional wisdom tells you we live in a digital world and, as a result, restaurant direct mail is dead. But, as Chip Klose explains, that opens up a golden opportunity to cut through the digital noise. In this episode, Chip describes the step-by-step process he uses to drive traffic to his restaurant clients using the restaurant direct mail marketing capabilities of the USPS.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

What if every guest that visited your restaurant once a month came in twice a month? What would that do to your revenue?  In this episode, Josh Kopel and Chip Klose discuss the fountain of profitability for all restaurants: customer frequency. Using these practical strategies will surely scale repeat visits without scaling expenses.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

The greatest determinant of success in the restaurant industry is your per customer average spend. In this episode, Josh Kopel and Chip Klose take a deep dive into all of the ways that you can convince your customers to spend more and spend more often.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Does the tech in your restaurant increase your level of hospitality or diminish it? The answer to that question has more to do with how you’re using the technology, than the technology itself. In this episode, Chip Klose and Josh Kopel provide use cases for the best way to use QR codes to maximize both customer engagement and your marketing efforts.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

If the pandemic taught the restaurant industry anything, it’s that we must learn to make money in more than one way. The trial and error associated with determining new, successful revenue streams is both expensive and time consuming. That’s why in this episode, Josh Kopel and Chip Klose share proven methods for increasing revenue through our most direct channels, catering and events.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

One of the greatest determinants of your restaurant’s success is your ability to set and exceed the expectations of your guests. This is accomplished through systems and strategies that have been proven to work for decades. In this episode, Chip Klose and Josh Kopel discuss experience-based tactics to “wow” every guest that walks through your door.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

What makes your restaurant different from the rest? Why should guests choose you over the competition. The answers to both of these questions lie in the way you choose to position your restaurant. In this episode, Chip Klose and Josh Kopel provide a four-step framework for positioning yourself within your local market. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Restaurateurs are not professional marketers but, becoming a proficient marketer will directly influence how successful their restaurant becomes. The first step is understanding the most common ways that people leverage marketing. Marketing strategy typically falls into one of two schools of thought. In this episode, Chip Klose and Josh Kopel discuss the two types in detail and provide actionable use cases for each. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Romancing the sale is a generations-old technique for building customer loyalty. The strategy involves using courtesy to develop and maintain solid business relationships. In this episode, Josh Kopel and Chip Klose walk listeners through the step by step process involved in executing this proven strategy. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars