Restaurant Marketing School

There’s a difference between just posting to social media and having a cohesive social media strategy. In today’s episode, Josh Kopel and Chip Klose discuss the most effective ways to tell your restaurant’s story to maximize your impact on social media and get more butts in seats.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

What you sell matters just as much as how you sell it. In today’s episode, Chip Klose and Josh Kopel discuss the methods used to determine if your food and beverage program meets the existing needs of your community and actionable tips to improve your restaurant’s product/market fit.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

There are countless new and exciting digital marketing tools out there for restaurants to use, but we would be remiss in not discussing the proven, reliable analog tools that have supported restaurants for decades. In this episode, Josh Kopel and Chip Klose run through the oldest tricks in the book and why you should still use them to market your restaurant.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

This season we’ve unpacked what to say via email and, in this episode, we cover when and how to say it. Listen in as Chip Klose and Josh Kopel discuss the best cadence and delivery method for the content you provide to your customers through your email platform.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Your restaurant’s brand is more than just your logo. Your brand encapsulates dozens of elements that should work together to create a singular story that resonates with your target audience. In today’s episode, Chip Klose and Josh Kopel discuss the proven branding tactics and strategies they’ve used to help restaurants transform from local gems into iconic brands.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

As restaurateurs, we spend most of our time planning and executing events. Tragically, that doesn’t leave much time for marketing those events. In today’s episode, Josh Kopel and Chip Klose discuss the most effective ways to market your in-house events to maximize ROI and minimize overwhelm.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Marketing is not an expense, it’s an investment. The reason we know that is because, when done correctly, we profit from the money we spend marketing our restaurants. In today’s episode, Josh Kopel and Chip Klose discuss how to calculate and maximize your return on investment (ROI) when it comes to your restaurant’s marketing.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Do you ever get the feeling that the email marketing at your restaurant isn’t working? For most restaurant owners and operators, the biggest struggle is knowing what to say. In this episode, Josh Kopel and Chip Klose give you a template for what winning email marketing at your restaurant looks like.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

The restaurant industry is a commodity business. The only thing that turns a commodity into a differentiated product is a great story. Crafting a great restaurant marketing story is formulaic and, in this episode, Chip Klose and Josh discuss the essential elements of storytelling and how to tell your restaurant’s marketing story in a way that resonates.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

A great marketing strategy isn’t worth much if you can’t execute on the expectations the marketing efforts set. And restaurant operations excellence isn’t worth much if no one knows you exist. In this episode, Chip Klose and Josh show you how these opposing forces work together to ensure the success of a restaurant.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars