Restaurant Marketing School

Industry-wide we’re feeling the impact of the labor crisis, but we’ve all seen that some restaurants have no problems at all sourcing and retaining great employees. In this episode, Jamie Oikle and Josh Kopel discuss best practices when it comes to finding and retaining great talent.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Starting off on the right foot is the easiest way to ensure success in the restaurant industry and that starts with securing the right lease for your business model. Jamie Oikle is a leasing expert and shares powerful tools and tips to ensure that the lease you get is a lease you’ll love.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

In today’s competitive environment, everyone is looking for an advantage. For many of us, the latest technology can give us that edge over our competitors. In this episode, Jamie Oikle and Josh Kopel discuss their favorite tech tools to level up your restaurant and business operations.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Selling isn’t limited to the four walls of our restaurants. We should be using the same sales tactics that we use at the table on the tablet. In this episode, Jamie Oikle and Josh Kopel share their best practices for increasing sales via delivery and online ordering.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Ignoring something rarely makes it go away. The sooner we begin to see online reviews as an opportunity rather than a burden, the busier we’ll become. In this episode, Josh Kopel and Jamie Oikle run through proven strategies to field positive reviews, negative reviews, and everything in between.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Independent restaurants weave the fabric of our local communities. They’re where families and colleagues go to celebrate and commensurate. One of the most effective marketing tactics available is to become the centerpiece of your local neighborhood. Accomplishing this task may be simple, but it isn’t easy. In this episode, Josh Kopel and Jaime Oikle run through the tactics, tools, and strategies they’ve used to scale brand awareness and loyalty through community activations.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

Is your front of house team just taking orders or are they selling? Salesmanship is not a “nice to have,” it must become a requirement of employment. But salesmanship is a skill that needs to be taught and honed over time in both your leaders and your line-level employees. In this episode, Jaime Oikle and Josh Kopel discuss the essential elements of a great sales pitch and how to work it into your steps of service.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Culture is king. There is no world that exists where someone is running a great business without a great culture. Having said that, few take the time to clearly define what team culture looks like in practical application. In this episode, Jaime Oikle and Josh Kopel unpack the steps required to build and implement a world-class culture in your restaurant.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

We need to stop bribing our customers. We give too much and get too little. The solution is to redefine what “value” means to us and to them. In this episode, Josh Kopel and Jaime Oikle unpack the right and wrong way to run loyalty and reward programs to make sure you and your customers are getting the most out of the relationship.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Marketing hooks are the unspoken hero of sales copywriting. These are the words and phrases that turn “lookers'' into “buyers”. In this episode, Josh Kopel and Jamie Oikle share the most compelling marketing hooks in their arsenal to convert attention into butts in seats.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars