Restaurant Marketing School

Restaurant Marketing School

By Josh KopelBusinessMarketing
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Restaurant Marketing School episodes

  • How to manage burnout and fatigue

    It’s impossible to run a great company when you’re not living a great life. The mass exodus from our industry was the result of the unsustainable pace with which this industry requires us to work. But, as it turns out, it doesn’t have to be that way. In this episode, Shaun de Vries and Josh Kopel share the tactics and tools of successful owners and operators who have figured out how to achieve balance and offer a balanced life to their teams.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How to establish accountability with your team

    The biggest hurdle within the restaurant industry is people. The search for great people and the efforts involved in keeping those people have made headlines internationally. In this episode, Shaun de Vries and Josh Kopel discuss how accountability can serve as our greatest tool to inspire great people to join our teams and how those practices can ensure we retain our existing team members.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    6 min
  • How taking inventory can save you a fortune

    Many times, the difference between making money and losing money comes down to doing the boring work. In this episode, Shaun de Vries and Josh Kopel discuss how taking inventory in a specific way can scale your restaurant’s profitability overnight.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How to choose the right POS system

    The restaurant industry has been heavily influenced by “big data” over the last few years. More and more, owners and operators are dependent on technology to guide the trajectory of their businesses. An essential tool in that arsenal is their point of sale system and, in today’s episode, Shaun de Vries and Josh Kopel discuss what one should look for when trying to find the right POS for their business.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How and when to use QR codes

    Post-pandemic, our industry finds itself at an inflection point, attempting to determine what was a “pivot” and what has become an evolutionary change. Technology played a critical role in restaurants overcoming the limitations of social distancing and a lack of indoor dining, but what do diners expect from us today? In this episode, Shaun de Vries and Josh Kopel discuss the prevalence of QR codes within the modern dining experience and how restaurants can use them to improve their customer service.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    6 min
  • How to create a great work culture

    Happy employees ensure happy guests but, in today’s evolving industry, it’s difficult to determine what policies will make our employees happy. In this episode, Shaun de Vries and Josh Kopel discuss the strategies they’ve used to ensure their teams feel heard, supported, and fulfilled.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How to establish incentives that work

    The hospitality industry has been more “stick” than “carrot” for generations but that does seem to be changing post-pandemic. Rather than managing by fear, Shaun de Vries and Josh Kopel use this episode to provide practical incentives that owners and managers can use to inspire their teams to do great work.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How to create a positive employee experience

    Happy employees create happy customers. It’s impossible to get one without the other. In this episode, Shaun de Vries and Josh Kopel discuss the tactics and tools they use to ensure that their employees are inspired, supported, and providing that same experience to their customers.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    7 min
  • How to compose a killer a job description

    To hire the right person for a role, we need a clear vision of what the roles and responsibilities of that role will be. In this episode, Shaun de Vries and Josh Kopel discuss the essential elements of a job description that creates clarity for both you and your potential candidates around the job that needs to be done.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    5 min
  • How to cut costs when building a restaurant

    If there’s one universal truth, it seems to be that restaurant construction tends to run over time and over budget. But, after countless buildouts, Shaun de Vries and Josh Kopel have devised a plan that actually reduces costs throughout the process. In this episode, the duo run listeners through this proven process.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min

About Restaurant Marketing School

From the publisher's feed

Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.