Restaurant Marketing School

Restaurant Marketing School

By Josh KopelBusinessMarketing
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Restaurant Marketing School episodes

  • How to Keep Expectations from Ruining Relations

    One of the greatest hurdles in our industry is the day to day frustration that we face in attempting to achieve a level of success that so few do. The path to success is not one we can travel alone and, as much as we need great people by our side, those people need a great leader at the helm. In this episode, Josh Kopel and Anthony Hamilton discuss the right and wrong way to set expectations for yourself and your team.

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    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    11 min
  • How to Ensure Amazing Company Culture

    In an industry where a positive company culture has always felt like a “nice to have,” it has become painfully obvious that it is a “need to have.” To ensure the survival of the hospitality industry, we must borrow the best practices from other industry leaders. In this episode, Josh Kopel and Anthony Hamilton discuss the essential elements of a positive company culture as well as tools and tactics that will improve culture without breaking the bank.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    11 min
  • How to Avoid Employee Turnover

    The only sustainable cure for ending the restaurant industry’s labor crisis is to maximize employee retention. Turnover is the biggest threat to both our restaurant’s profitability and our ability to scale. In this episode, Josh Kopel and Anthony Hamilton offer simple, proven strategies for ensuring that you keep the employees you currently have inspired and focused.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How to Reduce Costs When You Can’t Raise Prices

    It seems like we may have hit a ceiling when it comes to raising prices, especially with a recession on the horizon. In this episode, Josh Kopel and Anthony Hamilton discuss how to win the battle against ever-increasing costs by using proven techniques to improve efficiencies and eliminate waste.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • Meet Anthony Hamilton

    Chef Anthony Hamilton has more than 20 years of restaurant and hospitality working experience, ranging from quick-service outlets to full-service catering to fine dining. He has held positions in all areas of the restaurant industry with most notably chef de cuisine, executive chef, corporate chef, chef/consultant, and director of operations. As a chef instructor and restaurant consultant, Hamilton offers a wealth of information gained through first-hand successes and failures in the hospitality industry.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    6 min
  • How and when to sell your hospitality business

    It’s rarely discussed in our industry but there is an art to knowing when to sell your business and how to ensure that you get the most money for your restaurant. In this episode, Shaun de Vries and Josh Kopel discuss selling their own restaurant concepts and the lessons learned from those experiences.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    7 min
  • How to make delivery platforms work for you

    Over the last year, it’s become clear that food delivery isn’t going anywhere. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways restaurants can maximize their delivery revenue without cutting corners.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    6 min
  • How to leverage your brand and diversify revenue

    If the pandemic taught us anything it’s that we must make money in more than one way to ensure the solvency of our industry. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways that restaurants are leveraging their brand equity to bring in more revenue in more ways.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    6 min
  • The type of hospitality concepts that will break through next

    Everyone wants to know what the future holds for our industry and, though the future is impossible to predict, Shaun de Vries and Josh Kopel do see trends emerging. In this episode, they discuss the concepts that are clearly winning the competition for butts in seats.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    8 min
  • How and when to refresh your menu

    A restaurant’s greatest marketing tool is its menu. In this episode, Shaun de Vries and Josh Kopel discuss winning strategies to weaponize your restaurant’s menu to drive new business and increase customer frequency.

    For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

    ____________________________________________________________

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    Restaurant expert videos & webinars

    6 min

About Restaurant Marketing School

From the publisher's feed

Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.