Restaurant Marketing School

Restaurants are getting smaller and more dynamic as a result of the pandemic. Bigger isn’t always better and choosing the right size for your next concept is critical to ensuring your success. In this episode, Shaun de Vries and Josh Kopel provide a formulaic guide for determining the square footage you need to be successful.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

To catch the right fish, you need the right lure. So many of us are advertising the job we’re trying to fill, instead of advertising the companies we’ve created. In this episode, Shaun de Vries and Josh Kopel discuss best practices for posting a job ad targeted towards your ideal candidate.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

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Restaurant expert videos & webinars

It never fails that after spending thousands of dollars on expensive equipment, we find that what we have is not what we need to successfully operate our restaurants. In this episode, Shaun de Vries and Josh Kopel run through the checklist they use to ensure that every dollar invested in a piece of equipment is not wasted.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

The first minute that a customer engages with your restaurant sets the tone for the rest of the experience. In this episode, Shaun de Vries and Josh Kopel discuss useful tactics to ensure that your team “wows” your customer base from the moment they walk in.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Executing at a high level is about more than having great people. There must be alignment within your ranks as it relates to standards and accountability. In this episode, Shaun de Vries and Josh Kopel discuss tools and strategies for establishing standards, ensuring compliance and driving accountability within your leadership team and line level employees.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

The way we lead influences our team’s ability to follow. In this episode, Shaun de Vries and Josh Kopel run through their proven process for launching new initiatives with their teams and tracking the success of those initiatives.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

When we look at the most successful restaurant brands in the world, we see one constant: a maniacal focus on employee development. That developmental process starts the moment a new employee walks through the door and there are a few things we can do in the first few weeks of their employment to ensure that they’re successful in their role. In this episode, Shaun de Vries and Josh Kopel run through best practices when it comes to employee onboarding.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Everyone knows what an employee handbook is. It’s an amalgamation of every rule and procedure your team must follow to succeed at their job. A brand handbook is different but no less important. In today’s episode, Shaun de Vries and Josh Kopel discuss what goes into a brand handbook and how it will help you better serve your team, your customers, and your brand.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

The first 6 weeks that your restaurant is open will set the tone for the next 12 months. There are several practical steps you can take in those early days to set yourself up for success. In this episode, Shaun de Vries and Josh Kopel discuss the winning strategies they’ve developed to ensure that when we grand open, we stay open.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Shaun de Vries has spent the last 20 years influencing the restaurant industry abroad through his company, Open Pantry Consulting. With a diverse background in multiple tiers of dining, Shaun is joining the show this month to share the actionable tips, tools, and tactics he’s used to help struggling restaurants maximize profitability through stronger marketing, operations, and leadership.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars