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Restaurant Marketing School episodes
- Create a Festival to Build Community
In this episode, Shawn discussed how launching a local festival transformed his restaurant concept.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
8 min - Writing Your Own Book
In this episode Shawn share the value in taking the time to collect your stories and the benefits it brings.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Cashing in on Catering
Today Josh and Shawn discuss how restaurants can leverage catering and events to scale revenue.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
9 min - Shawn's Media Toolbox
Today Shawn runs us through the tech and tools he uses to help tell his story.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
9 min - TikTok Isn't Just a Dancing App
Are you on TikTok yet? Because the rest of the world already is...and your customers are too. In this episode we talk about how to leverage the platform's unparalleled organic reach to scale awareness and your revenues.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
8 min - Becoming a Mobile-First Restaurant
We talk a lot about the websites customers are using to find you but we haven't spent much time discuss the DEVICES customers are using to find you. Today we discuss the merits of becoming a mobile-first restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Marketing to Local Food Groups
Finding your target customers may be easier than you think. In this episode we discuss the tactics and strategies we've used to target local food groups online.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Instagram Reels for the Win
When I asked Shawn about his Instagram strategy he responded with one word: "Reels." Today we run through why IG Reels is one of the best ways to get attention for your restaurant and the best tactics for using the tool.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Why YouTube is a Powerful Resource in Restaurant Marketing
YouTube is one of the most powerful search engines in the world. In this episode, Shawn walks us through how to harness that power.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Using Linkedin for B2B Marketing
You probably haven't considered Linkedin as a viable channel when marketing your restaurant but, in this episode, Shawn shares how marketing on Linkedin has impacted his restaurant's sales.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min
About Restaurant Marketing School
From the publisher's feed
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.