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Restaurant Marketing School episodes
- You're already blogging. Post it to a blog.
Shawn has a unique perspective on content creation and, in this episode, he lays out a compelling argument for what to blog about and how to create the content.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Leverage Twitter to Earn Press
Shawn Walchef unpacks the strategy he uses on Twitter to get the attention of the media outlets and influencers.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - What is Pillar Content?
Today we explain how creating pillar content can make your social media effortless.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Who is Shawn Walchef?
Today we meet my next co-host, Shawn Walchef of Cali BBQ Media. Shawn walks us through his background, sharing the how's and why's of becoming a media-first restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
9 min - Creating Win-Win-Win Situations for Your Staff, Your Restaurant, and Your Patrons
You can't please everyone all the time, but it's easier than you think to set up situations that do in your restaurant. Listen in as Josh unpacks winning strategies that benefit everyone involved.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
4 min - Virgil Abloh's Cheat Codes: The Merits of Minor Edits, Imperfection, and Questioning Your Existence
Virgil Abloh died on November 28th, 2021, leaving behind a set of invaluable "cheat codes" -- principles he lived by that fueled the process of his work. Listen in as Josh unpacks the most relevant cheat codes for restaurants.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Becoming a Mindreader: The Secret to Motivating Your Staff and Patrons to Do What You Want
What would it take to get your patrons back through your door two more times this month? Or your server to pick up an extra shift? It turns out we don't actually have to ask ourselves this question over and over -- the answer is right in front of us.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
4 min - The Power of Popsicles: Building The Power of Surprise & Delight in Your Restaurant
Delighting customers doesn't require obsessing over every detail; the magic is actually in the unexpected. In this episode, Josh makes a case for the magic of being a little weird in ways your guests remember, talk about, and come back for more of.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - 5-Minute Restaurant Marketing: Building an Effective Marketing Plan With Next To No Effort
Don't know where and when to start marketing? Don't know how to fit it in to an already busy workweek? In this episode, Josh pulls back the lens on marketing and serves up a strategy you can implement in 5 minutes per day. Yeah, really -- just 5 minutes!
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Hacking Yelp to Dominate In Your Market
Know what the best part of being a restaurateur and partnering with Yelp is? Knowing first hand how to hack it. 😎Listen in as Josh teaches you the ins and outs that will transform Yelp into a powerhouse that works for you, not against you.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min
About Restaurant Marketing School
From the publisher's feed
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.