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Restaurant Marketing School episodes
- Increasing Your Per-Customer Spend: The Perfect Check
"Alright folks, we're pushing the lamb chops tonight. And sell more desserts!" There are a lot of things we try to get our customers to spend more money, and most of them don't work. Today, Josh offers the formula and walks you step-by-step through how to build your perfect check.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Podcasting 101: The Fundamentals of Success
Looking to start a podcast? Here are the best tips from Josh to create a formula that keeps your audience engaged and coming back for more. A million listeners a month can't be wrong!
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Becoming The Food Network: Social Media Marketing School
Don't know what to post to gain traction and build an audience on social media? Your problem ends here. In this episode, Josh unpacks several ways to expand your audience and make social media work for you.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
4 min - The Painless Way to Increase Your Menu Prices
Why is there an industry-wide reluctance to raise prices? It all stems from fear. In this episode, Josh breaks down how to increase perceived value to make raising prices painless.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - The Merits of Internal Marketing: Building Employee Commitment
How do you get a new employee excited about your restaurant? Better yet, how do you inspire greatness in your employees? Listen in as Josh takes us through the strategies that make your restaurant the best place to work.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - My 3 Biggest Marketing Mistakes: Lessons From 20 Years in the Industry
What if a Michelin-rated restaurateur and 20-year hospitality industry veteran told you everything he would have done differently in his marketing strategy so you could learn from his mistakes? Well, today is your lucky day. Josh tells all about the 3 biggest mistakes he made and how he'd do them differently.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Building a BHAG: Aligning Your Goals with Your Values
What are your goals? What do you want to accomplish in your restaurant? Listen in as Josh breaks down how to set your Big Hair Audacious Goals and bring them to life.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Becoming a Hedgehog: Using What You're Best At to Your Advantage
Are you clear on what you're the best at? Tune into this episode as Josh breaks down how to determine and execute your greatness to put you ahead of your competitors.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Audience vs. Community: Understanding the Difference to Harness the Power of Both
Food and beverage are the vehicle through which we serve our community, but ultimately, we want people to feel loved and taken care of. Listen to this episode of RMS to hear Josh unpack the difference between an audience and a community, and how to leverage them to build your restaurant up.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min - Leveraging Vendor Relationships: How to Communicate So Everybody Wins
Have you laid into one of your sales reps lately? We all make mistakes, but in this episode of Restaurant Marketing School, Josh shows us how we can look at our relationships with vendors as more than just transactional and leverage them to bring in revenue in places we weren't looking.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
5 min
About Restaurant Marketing School
From the publisher's feed
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.