AI is changing marketing faster than most businesses can keep up with—and restoration companies are no exception.
In this episode, Michelle and Katie Harris, Founding Partner at Spot On Solutions, dive into how AI is reshaping marketing for service-based businesses, from content creation and search to Google Ads, video, customer engagement, and more.
The answer isn’t to panic—or ignore it. It’s to get brave, start exploring, and learn how to use AI strategically.
They also talk about why every company needs an AI policy, where human oversight still matters, and why authentic brand content and genuine human connection may be more important than ever.
AI is moving fast. Your marketing needs to move with it.