October 18, 2023

Retail Insights Unveiled: Navigating the Ever-Changing Landscape (Jaclyn Nix, EVP, Media Sales & Operations at CitrusAd)

20 minutes

Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"

Data Utilization in Retail Media -- "Retail media offers a wealth of data for advertisers. How have you successfully integrated this data into your marketing strategies to drive ROI, and what challenges have you encountered?"

Investment Strategies in Retail Media -- "With Retail Media being an approx. $50 billion category and 63% of retailers expecting increased brand investments, how are you adjusting your investments in this space? How are you working with brands to enable/guide them….as 44% who have created an entirely new marketing budget for it?"

Budget Allocation Trends -- "The data shows various ways brands are shifting their budgets towards retail media. Which of these resonates most with your strategy? Are you among the 42% who have shifted from non-retail media specific digital marketing budgets, or perhaps among the 23% who are not investing in new retailer media networks?"

Consumer Behavior -- "The pandemic has led to significant shifts in consumer behavior. How have these changes influenced your product development and marketing strategies, particularly in the digital space?"

Leadership in CPG -- "Leading in the CPG industry comes with its unique set of challenges and opportunities. Could you share a pivotal leadership moment in your career that had a lasting impact on your approach to business?"

Nerdy retail media information can be found here….

...more