What happens when a routine customer experience is disrupted for the worse? DeAnn speaks about her recent shopping trip and her experience with the Costco membership card which left her with many questions on customer experience design, customer flow disruptions, and customer engagement. Is a crackdown good for customers?

Full transcript and additional information can be found on Retail Mashup.

https://retail-mashup.com/costco-membership-crackdowns-fail-customers

Building brand trust is not easy. Little things or small mistakes can lead to significant erosion of trust. Find out what happens to brand trust when DeAnn observed two little things on a recent trip to a grocery store.

The full transcript can be found here: https://retail-mashup.com/building-brand-trust-is-not-easy

Retail media networks are making waves in the advertising and the retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on being investing capital for unrealizable short-term gains?

You can find the episode's transcript at https://retail-mashup.com/are-retail-media-networks-ready-for-prime-time/

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Costco has been a shopping destination for many worldwide since its operation commerce in September 1983. As of May 2023, it operates over 845 locations in 14 countries. Headquartered in Issaquah, Washington, United States, the retail chain is known for its warehouse aesthetics, high-quality inexpensive food fares, supersized items at reasonable unit prices, and a customer experience strategy focusing on value, product demonstration, and unexpected product drops.

How shoppers are enticed with unique customer experiences including a new promotion with Volvo Cars. Did you know Costco sells vehicles? 

Find the transcript here: retail-mashup.com/costcos-entices-with-great-customer-experience

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Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures.

You can find the transcript and additional information at retail-mashup.com/nostalgia-can-be-powerful-tool-ep16.

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 International House of Pancakes (IHOP) is a well known all-day restaurant that focused on classic breakfast dishes and pancakes - lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good. 

The transcript can be found at retail-mashup.com/ihop-boosts-by-customer-experience-ep15

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James Bond is an iconic brand that needs no introduction. The spy agent with a taste for danger is a fictional character created by British novelist Ian Fleming in 1953. 
The movie series started with Dr. No (1962) features twenty-seven productions with actors Sean Connery, David Niven, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig portraying the titled characters. In total, these movies grossed more than US$7.6 billion (not adjusted for inflation). 

With a loyal fanbase, many brands are eager to tap into the series' potential by obtaining product licensing deals. Unfortunately, they do not always generate positive results.

This podcast explores how brands should capitalize on this crucial moment. The right approach is essential.

You can find the transcript at retail-mashup.com/james-bond-brand-partnership

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Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave.

https://retail-mashup.com/mikita-retail-outside-the-box

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Lego has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand's resilience in capturing the imagination, driving engagement, and building consistent revenue streams.

You can find the transcript at https://retail-mashup.com/how-lego-builds-loyalty

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Mint Mobile is a beloved mobile company owned and fronted by Ryan Reynolds. This podcast showcases why the brand is so popular with the public. Hint: customer experience.

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