This episode is brought to you by Commerce.

The luxury consumer is changing. She’s younger, more tech-savvy and embracing a hybrid of trends, from “quiet luxury” to bold colors and patterns. Kurt Geiger is adapting to these new realities while staying true to its UK roots – and is expanding globally along the way. 

During this week’s Retail Remix, Alicia Esposito chats with CEO Neil Clifford, a visionary leader who has championed the brand’s evolution and found new ways to drive brand relevance and loyalty. Listen to learn how Kurt Geiger is:

• Embracing new marketing and brand strategies (like collabs) to drive brand relevance and engagement; 
• Developing a global expansion strategy that includes ecommerce and physical stores; 
• Partnering with private equity to embrace the art and science of business growth; and 
• Investing in emerging talent by creating its own school. 

RELATED LINKS

• Check out the Kurt Geiger site here.
• Learn more about the Kurt Geiger Kindness Foundation.
• Read more about luxury trends on Retail TouchPoints.

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Gen Z’s spending power is growing. That’s why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. The results paint a detailed picture of this influential cohort, helping brands break free of their pre-existing notions and biases. 

During this Retail Remix episode, Alicia Esposito chats with Melissa Gonzalez, Principal at MG2, to dig into some of the key findings and takeaways that design executives can apply. Listen to learn:

• The four core consumer personas of Gen Z and the brands that resonate with them; 
• How Gen Z prefers to use technology and embrace community in physical retail spaces; 
• Why wellness should be a key consideration as you develop your in-store experiences; and 
• How you can incorporate your brand values into stores to better resonate and connect with your consumers. 

RELATED LINKS

• Learn more about MG2 here.
• Download your copy of the research.
• Visit Design:Retail to uncover other store design trends and best practices.

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Starting as a pop-up sensation, the Museum of Ice Cream quickly captured the hearts and minds of visitors. It also left an indelible mark on the retail landscape and has become a model for experiential retail. But what made it such a splash? Was it the innovative model, the creative marketing approach or something else entirely?

During this Retail Remix episode, Alicia Esposito chats with Manish Vora, Co-founder of the Museum of Ice Cream. The pair discuss how this extraordinary concept evolved from a temporary installation to a permanent fixture, captivating audiences and fostering community worldwide. Tune in to learn:

• Why The Museum of Ice Cream serves as a model for retailers looking to create immersive and experiential environments;

• How psychology and cognitive science have influenced the design and experience of the museum; and

• How the Museum of Ice Cream measures success and informs the expansion process, while also considering local tastes, customs and cultural nuances.

RELATED LINKS

• Learn more about the Museum of Ice Cream here!
• Read more about experiential trends on Retail TouchPoints.

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

The celebrity-backed brand isn’t dying…it’s evolving. In fact, Leonard Brody, Co-founder and Executive Chairman of Caravan, believes that these brands carry substantial weight and increasingly resonate with consumers thanks to the power of social media. 

Leonard would know. Caravan plays a secret role in building these brands behind the scenes, elevating the role of celebs like Carrie Underwood and “Queer Eye’s” Antoni Porowski and Jonathan Van Ness. During this Retail Remix episode, Alicia Esposito chats with Leonard about: 

• Why pet and health/wellness are big categories driving growth for celebrity-backed brands;

• The power of customer data and product strategy in developing a relevant celebrity partnership; and 

• How Caravan builds consumer brands in partnership with celebrities/athletes by focusing on products that have a science or technical advantage.

RELATED LINKS

• Learn more about Caravan here!
• Read more about VC trends on Retail TouchPoints.

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand's presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation. 

During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn:

• Why more organic and “raw” content is more effective than traditional, glossy advertising;
• Why TikTok is a dynamic platform for experimentation; and
• How to be agile in testing new content and advertising approaches on different platforms. 

RELATED LINKS

• Learn more about Pacsun, HEALTH-ADE, and Sundays here!
• Learn more about RICE 2024.
• Read more about social commerce trends on Retail TouchPoints.

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

To its community of loyal customers, Hanna Andersson is so much more than just a children's clothing company. It’s a trusted brand that puts safety, quality and ethical production at the forefront to empower parents around the world. With a steadfast dedication to protecting childhood innocence, Hanna Andersson also aims to create spaces where parents can find simplicity online without compromising style or substance.

In this episode of Retail Remix, Alicia Esposito chats with Callie Canfield, Chief Brand Officer at Hanna Andersson. The pair exchange stories about the new perks (and challenges) of modern parenting and how the brand has been able to tap into these realities to activate community engagement and loyalty. Tune in to learn:

• What Callie loves most about Hanna Andersson, including the brand, its values, people and culture;
• How the brand balances authenticity and simplicity with the technical aspects of its product;  
• How the brand creates common ground and mutual excitement between parents and kids through marketing and CX; and
• The brand’s approach to loyalty and how Hanna Andersson is leaning into more experiential and community-driven efforts

RELATED LINKS

• Learn more about Callie here!
• Learn more about Hanna Andersson.
• Read more about customer loyalty trends on Retail TouchPoints.

In an era where sustainability and environmental consciousness are at the forefront of consumer demands, the fashion industry is facing increasing pressure to reduce its environmental footprint. Fortunately, technology is stepping in as a powerful ally in this quest for change. From digital samples to recommerce platforms, innovative solutions are emerging to revolutionize the way fashion operates. 

In this episode of Retail Remix, our host Alicia Esposito chats with Emily Gittins, Co-founder and CEO at the customized resale tech company Archive. The pair explore the role of technology in reducing fashion's environmental impact and highlight some exciting advancements in the recommerce industry. Listen to learn about:

• The current state of sustainability in the fashion industry;
• The different models of recommerce companies can leverage;
• How to build an engaging customer experience through such programs; and
• Best practices for measuring the impact of recommerce efforts with new KPIs.

RELATED LINKS

• Learn more about Emily here!
• Learn more about Archive.
• Get the details on Second Hand September. 
• Read more about sustainability trends on Retail TouchPoints.

From its humble beginnings as a small jewelry startup to a household name, Kendra Scott has not only thrived in the direct-to-consumer (DTC) space but has also made significant strides in the world of wholesale and branded brick-and-mortar experiences.

In this episode of Retail Remix, our host Alicia Esposito chats with Colleen Wilson, SVP of Retail and Wholesale for the jewelry brand. They explore Kendra Scott's growth journey, and how the brand ensures the customer experience is immersive, consistent and aligned with the founder’s core values. Listen to learn:

• What the Kendra Scott brand stands for, and how those values are reflected in all channels, tactics and even products; 

• How the team taps data and insights to identify new growth opportunities; 

• The unique role that stores play in creating highly immersive and community-centric experiences; 

• How Kendra Scott empowers store associates to identify “micro-moments” that can drive store events and experiences; and 

• Why partnerships are an integral area of growth and innovation for the brand. 

RELATED LINKS

• Learn more about Kendra Scott.
• Follow the brand on LinkedIn and Instagram. 
• Learn more about Kendra Scott’s in-store experiences.
• Read more about wholesale trends on Retail TouchPoints.

Welcome to the new frontier of retail marketing, where the power of “mind building” is reshaping the industry. Mind building takes the concept of worldbuilding and elevates it to a whole new level, focusing on immersive experiences that captivate the minds and emotions of customers. 

In this episode of Retail Remix, we relive a session from the Retail Innovation Conference & Expo. Ari Peralta, CEO of the research consultancy Arigami, shares the transformative potential of mind building in retail marketing and explores how it can unlock the true power of brand engagement and customer loyalty. Listen to learn:

• How the future of marketing is all about reframing marketers as neuroscientists;
• How gamification is a powerful method to understand and design experiences based on how our brains work; and
• Why the booming wellness industry is creating more opportunities to resonate with consumers through experience design.

RELATED LINKS

• Learn more about Ari here!
• Learn more about Arigami.
• Read some of Ari’s work on Retail TouchPoints
• Read more about marketing trends on Retail TouchPoints.

In today's highly competitive retail landscape, private label brands have emerged as a powerful force, capturing the attention of both consumers and retailers alike. Once considered a category of cheap generic alternatives, private label has undergone a remarkable transformation and become a way for retailers to differentiate. 

In this episode of Retail Remix, host Alicia Esposito chats with Todd Maute, who is a partner at the brand strategy firm CBX, to dig into how retailers can build robust and relevant private label brands. Listen to learn about:

• Changing consumer behaviors, especially in light of economic uncertainty and volatility, and how these trends impact the private label industry;
• Why it has been challenging for retailers to harness the power of their private label brands;
• Data-driven strategies for building and promoting private-label brands.

RELATED LINKS

• Learn more about Todd here!
• Learn more about CBX.
• Read more about private-label trends on Retail TouchPoints.