Retailritesh Simplifying Retail

- Nobody achieves success without walking through the fire.

The difference between winners and losers is the no-nonsense commitment to stay on course, no matter how hot the fire gets. Focus & Persistence are the keys to success.

My favorite

The walls of your comfort zone are lovingly decorated with your life long collection of excuses.

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This episode is a Q&A with an SEO expert and digital guru, Mr. Kishore Dharmarajan, founder of www.seosouq.com.

This podcast is my learning from a book called "Hooked". I have summarised the book and its insights for the benefits of my readers.

The hooked model includes 4 steps:

This model has been incorporated by facebook, Instagram, Pinterest, Buffer and fit bod.

If you are an entrepreneur, you need to listen to this podcast to learn more.

How to build your luxury brand without spending your dollars on the mass media?

Listen to various case studies and examples given in the podcast.

Examples of Kiehl's, Zara, etc.

In one of her interviews, Sara Blakely, founder of Spanx brand said, “The power of women discovering the brand from other women was actually a better strategy. The aunt telling her niece; one woman to a college friend. There’s something about saying, ‘look, feel my back, no lines,’ that’s powerful.”

Look out for opportunities in all the problems, Word of Mouth strategy created Spanx has multi-million dollar business.

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“What are the mindsets and practices of excellent CEOs?” 

We started with the six main elements of the CEO’s job—elements touched on in virtually all literature about the role: 

setting the strategy, 

aligning the organization, 

leading the top team, 

working with the board, 

being the face of the company to external stakeholders, and

 managing one’s own time and energy. 

We then broke those down into 18 specific responsibilities that fall exclusively to the CEO. For example, setting a corporate strategy requires that the CEO make the final call on an overall vision, a set of strategic moves, and the allocation of capital.

It’s incumbent on the leader to set the direction for the company—to have a plan in the face of uncertainty. One way that CEOs try to reduce strategic uncertainty is to focus on options with the firmest business cases.

Vision: Reframe what winning means. The CEO is the ultimate decision-maker when it comes to setting a company’s vision (where do we want to be in five, ten, or 15 years?). Good CEOs do this by considering their mandate and expectations (from the board, investors, employees, and other stakeholders), the relative strengths and purpose of their company, a clear understanding of what enables the business to generate value, opportunities and trends in the marketplace, and their personal aspirations and values.

Strategy: Make bold moves early. According to McKinsey research, five bold strategic moves best correlate with success:

resource reallocation;

programmatic mergers,

acquisitions,

capital expenditure;

productivity improvements;

and differentiation improvements. To move “boldly” is to shift at least 30 percent more than the industry median

Culture: Go beyond employee engagement.