Main talking points include:

Why recurring revenue is important for your business. 

How we set up and manage recurring streams of income in our agency. 

How we sell recurring services at different levels. 

How to scale recurring services through outsourcing and partnerships. 

 

Connect With Pete:

Website: click here

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Biography:

Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet.

Pascal quickly developed a passion and unrivalled knowledge for digital content marketing and his time is shared between speaking at conferences and delivering interactive and practical programmes for marketing consultants and professionals as well as small business owners.

Pascal is also a video producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.

 

Main talking points include:

Starting your own business. 

• Didn’t want to chase work to pay the bills
• Wanted to give a better service to clients and spend time with them, regardless of what the quote determined.
• Be clear about what you want to do
• Pascal wanted to work with owner/managers
• Didn’t want to get involved in the implementation
• Reconnect clients with who their clients actually were
• Learning how to say “no"

 

Staying as a consultant – not growing to an agency

• Staying as a critical friend help elongate client relationships
• Freedom within service offerings to change things as he wanted to 

 

Shaping your model and your personal brand

• Politely decline the offers for coffee, etc… they DO NOT help YOU build YOUR business!
• Define the things that are for you and what are the things you use 

 

Something brave for 2019… what could you STOP to free up time and value? 

As much as you work hard to look after your customers, what are you doing to look after yourself? 

 

 

Video marketing

• Your level of enthusiasm equates to the same level of fear in your clients
• DON’T call it “video marketing”, instead call it “video customer service"
• You can’t argue with good customer service
• Is good customer service to send links to high-quality tutorials or videos that would be useful for your customers
• Would it be helpful to save that video for future use and future customers? 
• Why not create a youtube channel of curated videos, tutorials, etc… 
• The better ones can then be embedded in a blog post
• Over time you can introduce making your own videos, or co-create your own videos
• People are the best in conversation mode
• After a few of these, people may want to move to solo shows

 

Connect With Pascal:

Website: click here

Twitter: @pascalfintoni

 

Join our Facebook Group

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Biography:

Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves.

She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks & Spencers. Jessica also runs a YouTube channel on self-development for mums, a podcast called Motherhood Motivation, is a time management expert and has been a successful professional in health & fitness, hospitality and event planning industries.

 

Main talking points include:

Launching the first paid product – not a high ticket item that can always been used as a freebie if needed.

 

Jessica had to face the realisation that she probably wasn’t going to be a Mum, yet it was something she desperately wanted. She came to terms with the fact that she may not be able to do this without adoption, but then the miracle happened and she fell pregnant. Having planned this journey for 15 years, Jessica had a plan on how motherhood was going to work. She therefore applied everything she had learnt in business to parts of her life and the planning of their home for family life. 

 

The Super Mum Society fills the void in giving Mums a place to go and to share these tips that Jessica has developed over time.

 

Planning your time and your business:

• Beginning with the end in mind
• Finding out what you WANT to do, and then put them into order
• Thinking about how pieces of your business go together
• Have a rhythm to how you review your plan
• Don’t spend your time on things you don’t need to. 
• Two things your planner MUST include: 
• Self care
• Time for planning

 

Motto: ‘Know thyself’

 

Applying systems to your life: 

• Start with trying something small, and then scale it up
• Only apply processes that you are all prepared to adopt yourself
• Ask yourself the question: “Why is this taking so much time?"

 

Connect With Jessica:

Website: click here

Youtube Channel: click here

Podcast: click here

Blog: click here

Instagram: @supermumsociety

Download: Feel less tired on less sleep  

 

Join our Facebook Group!

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Biography:

Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18 year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular.

Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to work as a freelance Apple tutor and consultant.

Since June 2018 Damien has been hosting the Macpreneur podcast, a show for entrepreneurs who run their business on Apple gear.

 

Main talking points include:

Helping entrepreneurs run their businesses with Apple products. Damien wanted to start a business in the technology space. This started with consultancy and personal coaching, which has expanded over time.

 

Damien reviewed the market and found a lot of competition with Windows PCs, but not for Apple products.

 

Starting out

Mum was self-employed and this was instilled from an early age… It was a goal in life to run his own company.

 

Family circumstances in 2007 lead Damien to a point of making a decision about becoming serious in starting a company.

 

Starting with clients was a side hustle on top of the day job.

 

The tricky part came in deciding when to go full time – initially, this was a financial revenue goal, but this didn’t work. This lead to a change of focus to a financial runway… Building security was important for family life.

 

The mistake was thinking that the momentum was scaleable in its current form. The problem was prospecting.

 

 

Finding clients

First clients were purely friends, family and word of mouth – basically leveraging his own network.

 

After going full time, Damien joined his local BNI group. This move meant Damien could move into B2B clients which is more profitable for him.

 

Launching a podcast was the next phase in prospecting and is allowing him to move towards online courses, online training and additional streams of income that are lower cost, but more profitable.

 

New prospecting strategy: Providing value in free content that leads to productized offerings.

 

Connect With Damien:

Website: click here

Podcast: Macpreneur

 

Join our Facebook Group!

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Biography:

Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business.

 

Main talking points include:

What is a funnel and why is it important to marketing? 

• In its simplest form, a funnel is a means to provide the solution for a problem that a customer has. It’s an awareness cycle
• The main issues of a funnel are that they need a time investment to create, and without a core strategy, they become laborious and unfocused
• The Feast and Famine Cycle

 

Introducing FunnelPacks.co

 

What's included: 

• Lead magnets 
• Landing Pages
• Welcome email
• Nurture Email Sequence
• CTA offer emails
• Tutorials 

 

Is running a funnel expensive?

You CAN run a funnel absolutely free, but a little investment makes things run more smoothly.

 

Matt's bigger picture – changing the opinions on mental health and teaching in school. 

 

Funnel Packs:

www.funnelpacks.co

Founder Offer (Available until 31st May 2019)

SEO Funnel Pack

Wordpress Care Plans Funnel Pack

Website Audit Funnel Pack

Web Design Funnel Pack

 

Shoutouts:

Matt on The Admin Bar

 

Connect With Matt:

Website : click here

Email: [email protected]

 

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Biography:Philip is a highly accomplished creative leader and expert in brand strategy and graphic design for some of the world’s most successful global agencies, retailers and consumer products companies, including PandG, Gap, Inc., Petsmart, PepsiCo, GE, Chevron, Safeway, Delmonte, Diamond Foods, and Johnson and Johnson among many others.

Philip has helped Fortune 100 companies and entrepreneurs alike create and revitalize brands, identities, websites and launch new products for 20+ years. He has served as VP of Design of Global Snacks at Pepsico, VP of Design at Old Navy and Executive Creative Director for the global branding agencies Landor Associates and Anthem Worldwide. Philip is currently the founder and principal of Verhaal Brand Design which specializes in strategic brand development, graphic design and marketing.

Main talking points include:The importance of support and networking in the entrepreneurial journey.

Offering your services to the entrepreneurial community:

Becoming an expert

Giving value without EXPECTING return

This sets the premise of content marketing – giving value to the world… This helps you build a brand in your niche.

Building a content library takes time

Branding for the personal brand

Branding is branding - it's just a question of scale.

The three Rs

Recognised

Remembered

Revered

Recognition and remembrance come through consistency, colour, placement, iconography, etc… The visual components need to be consistent. Not doing this is simply limit the effectiveness of everything you do so far.

How content marketing vets your leads and enquiries

Starting out with your own branding as you start your business.

Smaller agencies are starting to pick up the work from the big brands by the smaller, faster and cheaper smaller and virtual agencies.

The rise of the consultant and the global digital economy has had a remarkable effect in the marketing industry.

Making your online presence robust

“Prepare to suck"

Connect With Philip:Website : https://philipvandusen.com/ (click here)

Youtube Channel: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q (click here)

Join our https://www.peteeveritt.com/group (Facebook Group!)

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Jimmy is lazy. He likes automating things or creating processes so he can do less boring work. He helps business owners be more efficient so they can focus on the parts they actually like doing.

 

Main talking points include:

Why automate your processes?

• Where to start and what to automate?
• It can take a number of hours to start automating your processes.
• The time saving
• Which directly relates to the cost saving

 

Where to start:

What an automation is:

• Start with a trigger
• Then perform an action

 

Example – lead scoring

• Check for companies that have more than 20

 

What to automate: 

• Double handling of data
• Eg Social Media
• Back and forth email
• Eg Bookings
• Collecting Content
• Anything tedious
• Eg following up emails
• Anything you have to do manually
• Eg Roll up triggers in to a digest
• Eg Mentions of your brand on twitter

 

Connect With Jimmy:

Website : click here

Podcast: click here

Youtube Channel: click here

 

Join our Facebook Group!

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Kim is an online entrepreneur and content marketing specialist. Having pivoted and moved her business around a number of ideas (discussed in the podcast!), Kim discusses how she has now moved to the point of creating a physical product and how she uses her understanding of content marketing not only to inform the product itself but also to sell it to a global audience. 

 

Main talking points include:"Success is not the destination but the quality of the journey”

 

Mastering the craft

• Just show up
• It may be crickets when you start – but you start to learn what DOESN’T work… 

 

 

Content Creators Planner

A content creators planner based around your business goals

• Structures content
• Calls to action 
• End goals

 

Content strategy plan that breaks down monthly and then weekly

 

Content marketing is simply marketing – it’s all intertwined now. 

 

 

Using funnels

Combining paid traffic with organic traffic is how you scale your business. 

 

 

Shout Outs:

Overdeliver – Brian Kurtz

 

Connect With Kim:

Twitter: click here

Website : click here

Podcast: click here

The Kim Doyal Show: click here

Content Creators FB Group: click here 

Content Creators Planner: click here

 

Join our Facebook Group!

 

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Chris Ducker is a serial entrepreneur who has worked his way up as an entrepreneur working 14 hour days 6 days a week to become a virtual CEO. Chris has also written a book on becoming the go-to leader in your industry and build a future proof business. Not only is Chris an author he also runs the YouPreneur podcast where he introduces his audience to some of the top online business minds, as well as fellow personal brand entrepreneurs from around the world.

Based in Cambridge, England, he owns and operates several businesses, that combined house over 350 full-time employees around the world. He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com.

Chris hosts the annual Youpreneur Summit, which is held in London each November and is the self-proclaimed ‘Proudest Brit’ doing business online!

 

Main talking points include:

Building businesses around personal brands

"Your brand is what people say about you when you’re not there." 

• Content marketing is the only real marketing out there – P2P (People to People Marketing) 
• Looking back is just as important as moving forward!
• The journey is about the long term game.
• Your customers play 100% role in growing your business

 

Connect With Chris:

Website: chrisducker.com

Book: Rise of the Youpreneur

 

Join our Facebook Group!

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Robbie is the founder of RJH Digital – originally a freelance company, but now a full-service digital agency. almost 12 months after his previous appearance (in episode 007!), Robbie returns to the podcast to update us on how life and business are going...

 

Main talking points include:

Growing an agency

• The journey is a change in mindset from “this is a freelance gig” to “this is an agency business"
• From the “I” mentality, to the “we" mentality
• Process
• The Team
• The Process
• The Sales
• The Finances

 

Where to make the investment in your team

• What does your day look like and where do you spend your time?
• A six week time study

 

"Don’t waste your energy on things you don’t need to”

 

“Freelancers won’t care about your business the way that employees do”

 

The vibe of the company lifts with employees.

 

Using a Business Coach: 

• Helps with mindset
• Helps with understanding
• Helps with structure
• Keeps you accountable
• Helps with team culture
• Keeps focussed on Business Growth

 

"Act more like a business owner and think more like a business owner."

 

You need to be open for YOUR ROLE to change

• Moving away from execution
• Moving towards account management / strategy / personnel development

 

“Good managers manage themselves out of a job”

 

 

 

Connect With Robbie:

Website: rjhdigital.com

Social: LinkedIn / Facebook

 

Join our Facebook Group!

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