Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it.

• Gathering good people around you
• Not being afraid of change
• The security of multiple streams of income
• Thinking laterally as well as deeply

Facebook: The Mummy Trainer FB Group

Instagram: @TheMummyTrainerUK

Website: themummytrainer.co.uk

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Agency owner and digital entrepreneur, Adam Lacey, is on the brink of launching a new SAAS product designed to make split testing (or A/B Testing) an easy and effective process for agencies, freelancers and even businesses themselves. 

In this episode, Adam discusses the launch of SplitHero and their founding member offer that he is releasing, along with part of his journey and also the importance of split testing within the marketing process. 

• Why launch a SAAS product
• The importance of A/B / Split Testing
• What SplitHero does and why it is so easy
• How split testing helps marketers demonstrate value
• Who SplitHero is for and how it can benefit them
• Founding member pricing and offer

Social: @SplitHero

Website: splithero.com

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We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work? 

To dive into this topic, I spoke to the Logo Gook himself, Ian Paget. 

Goals for a logo:

• It needs to accurately represent who you are (the aesthetic)
• It needs to differentiate against the competition
• It needs to resonate with the target audience

The logo design process: 

1. Creative of Goals
2. Research and Discovery
3. Idea generation and Design
4. Presentation of Design
5. Creation of Logo files

Other talking points; 

• What a logo needs to reflect
• How to critique a logo

Social: @Logo_Geek

Website: logogeek.uk

Podcast: The Logo Geek Podcast

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Generating content can seem like another hamster wheel that business owners (and marketers) can understandably be wary of. Author, journalist, marketer and podcaster, Janet Murray, is on a mission to make this process easier while making content more engaging at the same time!

4 things to promote your business everyday:

• Content
• Email
• Social
• PR

Journalists will now find you if YOU are generating the best content you can!

Twitter – #journorequest for exposure…

Content planning – 4 step process

• Create an annual plan into quarters
• What's happening with your client in each quarter? (3 or 4 key things)
• Pick out relevant key dates or awareness days
• Should take 5-7 mins
• Flesh out the quarterly plan
• What are the key questions?
• Generic questions
• Specific questions
• Can you tie any content to your business objectives
• Weekly content plan
• Daily plan

Dan Knowlton:

1. General awareness content
2. Consideration content
3. Purchase content

Making engaging content:

• "I need to know this" content
• Practical / actionable advice
• Ask a question / controversial statement with a poll?
• Instagram stories
• “I know about that” content
• Janet’s dress poll for Youpreneur
• “What do you think” content
• Controversial / strong views
• “I know how that feels"
• Personal stories

"How can I make this content about my audience?”

• Abr “How can I make it about them?"

Social: Linkedin | Instagram

Website / Membership: www.janetmurray.co.uk

Podcast: The Janet Murray Show

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Every business needs leads – people who need what you have to sell. Alex Curtis – founder of The Lead Engine Marketing Agency – has made it his mission to deliver authentic leads into a specific niche. In this episode we unpack some of the process from consideration to delivery in terms of gathering leads for your own business, or the businesses of your clients.

• Figure out the basics yourself BEFORE getting an agency involved
• Selling yourself
• Communicating with clients
• Weekly communication
• Phone call
• Reports
• Important stuff
• Number of leads
• Good leads
• Bad leads
• etc...
• Target is CPA

iubenda – cookie policy generator

Social: Linkedin | Instagram

YouTube: Talking Ads

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In this episode, I share how I personally go about setting and mapping my goals for the next year. Some of these are for business, others are personal. 

Christmas is such a good time to unwind, but it's also a great time to plan. I share the process I use to set my goals that doesn't make it too onerous or 'heavy", and then how I filter these into quarterly, weekly and ultimately daily targets. 

Oh, and this is released on Christmas Eve – so I wish you all a very Happy Christmas and New Year. 

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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Those of us who have taken the leap into self-employment, or even into careers in social media, content creation, digital advertising, etc, probably won't have had the helping hand of someone who has paved the way before us. There is a whole tranch of new (and some not-so-new) paths for careers that don't necessarily have an obvious path into them. Explaining this to a new generation of could-be entrepreneurs has become the mission of JP Quinn – content creator, entrepreneur and general nice guy 

• Our cycling exploits across Europe
• The place of self employment – the pros and the cons
• A new generation of entrepreneurs – empowering them into a new career path

Social: Linkedin | @jpquinn1989

Podcast: PinotPhiles

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In this episode, we meet Justin Meadows – founder of TunedWP. We discuss the process and methodology Justin uses to sell and deliver successful websites through his agency. 

6 factors to successful websites:

Conversions

• Design
• Authority / Trust & Social Proof
• People do business with who the know, like and trust
• Strategy / Funnel 

Speed

• Is now a ranking factor

SEO

• Structured correctly from the start

Security

Responsiveness

• User experience across user devices

Control

• The control you have over your website assets

Website: tunedwp.com

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In this episode, we meet Amy Woods – founder and mastermind behind Content10X.com and content repurposing service based here in the UK. 

1. Where Content10X came from and Amy's previous background
2. The benefits of repurposing content for individuals and organisations
3. Different starting points for different types of initial content
4. Expanding your reach with different formats of content
5. The 90/10 rule – putting 90% of your effort into creating content that you and your audience love! 

Twitter: @content10x

Instagram: @content10x

Website:Content10X.com / Podcast

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This episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy. 

1. The differences between owned, paid and earned traffic and how they can work together.
2. What are some key tips when it comes to structuring your website hierarchy.
3. Why a shallow website is more preferred over a deep website.
4. The pros and cons of Google Adwords, LinkedIn, Facebook Ads and retargeting.
5. The importance of why you shouldn’t share the same message twice and how to get your message out there.

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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