RetainFM – Build your Digital Agency on Recurring Revenue

In this episode, we meet agency owner and all-round nice guy, Kyle Van Deusen of OGAL Web Design.

Kyle and I discuss the benefits of networking in person and talk about some of the tips, practical advice and headaches that we wish we'd been told before we went to our first meeting. 

• The goal of going to a networking meeting isn't to win business. 
• The goal of networking in person is to get people to: 
• Know you
• Like you
• Trust you
• The power of networking for your business is in referrals. And you may need to make referrals FIRST before others refer to you. 
• Different structures of networking meetings
• BNI
• Private Groups
• Chambers of Commerce
• Free vs Paid
• Breakfast :)
• Identifying others who may be new – start with them! 

Websites: ogalweb.com / theadminbar.com

Facebook: The Admin Bar

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Following attending the Youpreneur Summit 2018 I briefly consider how I'm feeling, the benefits of events such as this and how, as an entrepreneur and business owner you may process the information at a large scale conference and try to apply it to your own business. 

FULL DISCLAIMER – this episode has more questions than answers! 

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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This episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency?

#1. The structure of our proposals

• The Cover
• The Covering Letter
• The Snapshot
• The Business Needs
• The Solution
• The Specification
• The Process
• The Pricing
• The Additional Services
• The Agreement
• The Terms

#2 - The delivery of our proposals / contracts

• In person vs PDF

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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1. A damage assessment
2.  The marketing doesn't fit the product
3.  The process is broken
4.  Bad copywriting / difficult conversion process
5. Follow a product launch process

• Develop some high-level teaching content to generate trust with your list (the pre-pre-launch)
• Different types of launches:
• Email Launch
• Webinar Launch
• Video Launch

1. Roll out the product
2. People dream about what they don't have – you don't sell the product, you sell the benefit. 
3. EMail is where it's at – because it converts 10x better than social media... Simple!

• Although its harder to start a conversation this way, it's more profitable

1. When you announce your product you don't need to sell it straight away... 

Website: tylerbream.com

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In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business.

1. Why user experience is so essential to business
2. How to integrate a process such as this into a new business / freelance venture
3. Stages of designing through User Experience:

• #1 – Define the strategy and some deliverable goals
• #2 – Research your audience – creating your personas and then good and bad scenarios for the personas to create user flows
• #3 – Gather the personas as an audience (or audience segments) and put a digital marketing strategy together to reach the audience(s)
• #4 – Design and build the project based on your research to date
• #5 – "traditional" growth hacking (split testing)

Twitter: @wp_paullacey

Website: The Dickiebirds Studio

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We're at episode 20 – it's here! 

In this episode I look at the lessons I've learnt from podcasting regularly over the past 6 months, and the effect the podcast has had upon my business. 

1. Why I started - creating content regularly - and blogging didn't work 
2. Podcasting is FUN! 
3. Consistency is HARD
4. I meet great people - guests and listeners
5. I learn LOADS from experts in their industries
6. It helps my business - and it changed my business 
7. Starting a podcast is hard - it feels really weird and vulnerable 
8. Starting a podcast is easy - from a technical point of view anyway
9. Watching the stats is futile 
10. The FB group brings the podcast alive 
11. It's here to stay... 

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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This episode features serial entrepreneur, author, podcaster and general "good gal" Alexia Leachman.

Alexia and I go on a journey through Alexia's own career, and then end up in a personal branding / business masterclass. 

As an experienced marketeer, Alexia got to the point like a lot of us that she just wanted to do something for herself – she talks about how she initially became a branding consultant, and then a personal branding consultant, and then through a series of events in her life, became an author, podcaster and community owner. 

We then go on to discuss how any entrepreneurial journey starts by identifying your skills, passions and beliefs, and then finding a group of people who you can help – and this could be from anywhere! 

• Introduction of Alexia and her background
• Her current business, upcoming book, her community and her consulting
• The process of setting up a personal brand and what that brand might "do"

Website: alexialeachman.com / headtrash.co.uk

Twitter: @AlexiaL

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This episode features agency and SAAS owner Jeffery Patch from MaintainPress.

Jeffery and I talk about the importance of Wordpress maintenance and the benefits of Wordpress maintenance plans, and then we deep dive into the project management workflow that Jeffery uses across both of his businesses.

We also heavily discuss the use of the project management tool ClickUp as we both use it in our agencies.

• Introduction of Jefferyand MaintainPress
• The reasons why Wordpress websites need maintenance plans
• Multi-project management using online tools – especially ClickUp
• Using Slack as a means of integrated communication for remote teams – and automating it into ClickUp

Website: maintain.press

Twitter: @jeffdoozy

Facebook Group: Digital Agency Profits

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This week's podcast features copywriter, entrepreneur and all round nice guy - Todd E Jones.

Todd run's copywriting agency Copyflight and the Uncommoners Facebook Group. He is also an author at MainWP and ConwayScene – a local project he's working on in his home town.

Todd and I discuss his current business and the means to which he arrived at this point in his career. We talk about the process of niching down and the fact the the entrepreneurial journey is an evolution.

• Introduction of Todd, Copyflight and his own journey
• The purpose of copy within a website
• The evolution of copywriting inline with new marketing methods and the importance of storytelling as content
• How the purpose of copy within organic SEO has changed from pure search engine rankings to a long term play

Website: copyflight.com

Twitter: @tejones

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"A picture tells a thousand words... so why not choose what those words are?" – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur.

We discuss how business revolves around trust and the potential headshots have to build that trust from the outset. 

Laura also discusses her own journey into headshot photography and leaving the "hard sell" world of portrait photography for a more easy going (and profitable) business in headshots. 

Website: laurapearman.com

Twitter: @lpearmanphotos

Instagram: instagram.com/lpearmanphotos

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