Taking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?”

In this podcast I outline the factors we look at in our process, including the basis for our process from Brian Dean’s Anatomy of a perfectly optimised page

SEMRush

Ahrefs

SE Ranking

tools.pingdom.com

Google PageSpeed Insights

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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Entrepreneur and English Celebrant (in France), Piers Lane, gives an insight into the training he offers to help people speak publicly, be it for presentations or speeches, or even just in meetings. Piers offers some excellent valuable advice that we can all take actions from. 

Twitter: @pierslane

Email: [email protected]

Facebook: Real Men: The Flawed & The Fallen 

Websites: https://pierslane.wordpress.com/

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In this episode Lee Jackson gives some of his backstory and the means by which he started is digital agency. He then discusses his most recent venture, the Agency Trailblazer Community, and the importance mentoring has had on his latest pivot, and how it has changed his perspective on life and business.

Podcast: Agency Trailblazer Podcast

Twitter: @wpinnovator

Facebook: Lee Jackson

Websites: https://www.angledcrown.com / https://www.agencytrailblazer.com

YouTube: Agency Trailblazer

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Rob now works as a Digital Marketing Freelancer in West Yorkshire, UK – but this hasn’t always been the case! Starting his career with some of the world’s biggest brands, Rob talks us through the differences of working in huge organisations, and working in smaller ones, both in terms of marketing provision and career development.

Digital All Rounder https://itunes.apple.com/gb/podcast/digitalallrounders-podcast/id1350270713?mt=2

Twitter: @clicktosale

Linkedin: https://www.linkedin.com/in/digitalmarketingleeds/

Website: https://www.clicktosale.co.uk/

‘Made to stick’ – Chip & Dan Heath - https://www.amazon.co.uk/Made-Stick-ideas-others-unstuck/dp/009950569X

Commander’s Intent - https://hbr.org/2010/11/dont-play-golf-in-a-football-g

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Many marketing professionals feel that they have side-lined themselves by working in a single niche for a period of time. Rob talks about how he has moved niches but carried his experience of marketing with him, and speaks of the strengths of working together whether that’s with an agency, freelancer or other marketers. Collaboration however, especially with an agency, needs to be a managed process and Rob offers his experience from both sides of the argument.

Websites: tridentspas.co.uk / superiorspas.co.uk

LinkedIn: https://www.linkedin.com/in/marketing-consultant-derby/

Simon Sinek – How Great Leaders Inspire Action

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Welcome to the Marketing Development Podcast – meet me and find out a little about our upcoming plans for the podcast!

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