Following on from last week's episode considering working with an agency, this time I spoke to Rob White – group marketing manager of Superior Spas – abut why he chose our agency to be his agency of choice.

Rob covers his process and the things he considered from an outsider's perspective both for and against a group of agencies to settle on working with us.

Websites: tridentspas.co.uk / superiorspas.co.uk

LinkedIn: https://www.linkedin.com/in/marketing-consultant-derby/

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Working with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone?

Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in, and the key four principles for working with an agency that help both sides develop a lasting relationship, rather than a simple client / supplier contract.

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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One of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?”

Following on from episode 005, today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research and keyword map, this episode covers our process that we use time and time again to help our clients rank for the keywords they NEED to (which are more often than not different from the ones they WANT to rank for).

SEMRush

Google Keyword Planner

Keyword Mapping Template

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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Nathalie Dorémieux is co-founder of New Software Marketing with her husband Olivier. Together they specialise in marketing automation and the build of membership websites. 

In this episode Nathalie and I discuss the process of marketing automation, how it can be used not only to build a list, but also to monetise your brand, and engage customers throughout the entire sales funnel. We also speak of membership websites and the importance of multiple streams of income for entrepreneurs and small businesses. 

Infusionsoft

Active Campaign

Drip

Convert Kit

Website: newsoftwaremarketing.com

Facebook: newsoftwaremarketing.com/live

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Kelly Baader is an international entrepreneur, business coach and fellow Youpreneur…

In this episode Kelly and I talk about understanding your purpose and the freedoms and challenges to setting up your own business. Kelly has an incredible story coming from the far east under difficult circumstances to becoming senior player in fortune 500 companies in the USA before venturing on her own.

Simon Sinek – How Great Leaders Inspire Action (TED Talk)

Chris Ducker

Youpreneur Community / Youpreneur Summit

Website: https://kellybaader.com/

Facebook: https://www.facebook.com/KellyBaaderPage

Twitter: @KellyBaader

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Sophie Jane Mortimer is a marketing consultant and facebook trainer based in the UK. She talks of her experiences with Treesisters and her previous roles and how she has utilised this to start her own consultancy.

Sophie also discusses the process of her Facebook training and the principles to building an organic Facebook audience.

Brené Brown – Ted Talk

Facebook: Sophie Jane Mortimer

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In this episode we speak to Clare Josa - Author, Speaker and Mentor - regarding the challenges entrepreneurs and professionals face when they consider going it alone.

Clare offers her insight and practical advice on how to deal with imposter syndrome and other thought processes that that can limit your success.

Clare has prepared a set of resources that accompany this episode - they can be found here: http://www.clarejosa.com/mdp/

Clare's Book – Dare to Dream Bigger

Website - clarejosa.com

Twitter - @clare_josa

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In this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation.

Lee Jackson – GDPR for Websites

ICO - Guide to the General Data Protection Regulation

Twitter: @petejeveritt

Facebook: Pete Everitt / Marketing Development Podcast Group

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Social PPC expert, Robbie Handley, reflects on his first year in business and how his network has enabled him to build a lasting business to support him and his family.

Robbie also unpacks some of what it takes to run a social PPC campaign and offers some great advice on how to cope with recent changes in social paid advertising.

LinkedIn:  Robbie Handley

Website: RJH Digital

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The (former) WordPress Chick, Kim Doyal, talks through her life in content. From consultancy, to Facebook groups, to courses, and now to a SAAS product, Kim encourages entrepreneurs and business to create content as a means of positioning themselves as an authority.

This episode moves to consider the place of the personal brand, and the fact that “the only differentiating factor is YOU!”

leadsurveys.io

Content Creators Summit

Everything is Content

Twitter: @kimdoyal

Facebook: Content Creators Facebook Group

Website: TheWPChick

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