Targeted offers, incentives, and cash back rewards are a core marketing strategy for credit card companies, product brands, and retailers for customer acquisition and retention. In this session find out why consumers love it, why companies offer it and how it could make you more money. This roundtable session will include the CEO of a company introducing loyalty and cash back rewards into the gaming industry, a CEO of a game publisher adding cash back rewards into his games, as well as an industry executive who will share his knowledge of the history, current strategies, and best practices of this core marketing strategy. Attendees will come away with a deeper understanding of one the top monetization strategies of major banks, product brands and retailers and how and why it can increase UA, gameplay, retention and profits for their games.

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