Retention w/ Rahi

Retention w/ Rahi

By Rahi JainBusinessMarketing
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Retention w/ Rahi episodes

  • Zero Party Data Mastery To Drive 10X Engagement

    Harness The Power Of Personalized Data

    Discover how to harness the power of zero-party data to drive 10X customer engagement & sales. In this webinar, I'm going to show you the exact framework that will assist you in understanding your customer's taste & preferences without even paying a penny.
    In this webinar, I will cover:
    - How To Collect Zero Party Data.
    - How to trigger automation responses based on Zero Party Data.
    - How to use Zero Party Data effectively in campaigns.
    - How to use Zero Party Data For Customer Research & Segmentation.
    What's in for you?
    - Zero Party Data Collection Framework.
    - Zero Party Data Usage & Trigger Framework.

    29 min
  • Unlock Email Heatmaps - Where Your Customers Are Clicking in Your Email?

    Dive into the world of e-commerce email marketing with our deep dive into Klaviyo's heatmap analytics. This video is your ultimate guide to understanding exactly where your customers are engaging with your emails. By leveraging the power of Klaviyo's advanced heatmap tools, you'll gain invaluable insights into customer behavior, helping you to refine your strategies and significantly boost your e-commerce success.

    What You'll Learn:
    - How to navigate Klaviyo's heatmap feature to track clicks within your email campaigns.
    - Strategies for optimizing email layout based on customer interaction data.
    - Tips for increasing click-through rates by understanding what attracts and retains customer attention.
    - Real-world examples of successful email campaigns enhanced by heatmap analytics.
    Why Watch?
    Whether you're new to Klaviyo or looking to enhance your existing email marketing efforts, this video offers a step-by-step approach to harnessing the full potential of email heatmaps. Perfect for e-commerce businesses aiming to improve their engagement rates and drive sales, you'll discover how to make data-driven decisions that resonate with your audience.

    7 min
  • Navigating E-Commerce: Fintech, StartUps & Customer Experience With Glen Swindell #ecommerce

    Latest strategies and insights in the realms of startups, e-commerce, FinTech, and customer experience.

    Join us as we dive deep into the transformative power of storytelling for startups, the evolution of e-commerce, the future of FinTech, and the game-changing impact of Buy Now, Pay Later models.
    With expert insights and actionable advice, this video is your guide to navigating the complexities of the digital marketplace in 2024 and beyond.
    🚀 In This Video:
    00:00 Coming Up Next: Get a sneak peek of the cutting-edge topics we'll be covering.1:58 Introduction: Setting the stage for our deep dive into digital marketing strategies and their impact.03:11 E-Commerce Payments & Buy Now Pay Later: Unraveling the evolution of e-commerce payments and the significant impact of Buy Now, Pay Later services.12:56 Checkout & Payments Optimization: Strategies for streamlining the checkout process and optimizing payment methods for maximum conversion.17:21 Customer Experience and Journey Customization: Enhancing the e-commerce journey through personalized customer experiences.24:32 Ecommerce Subscription Model: Exploring the benefits and strategies behind subscription models in e-commerce.32:46 AI Implementation: The transformative role of AI in e-commerce strategies and operations.36:47 Customer Experience: Further insights into elevating customer experience for e-commerce success.40:21 Brand Story Telling: The power of storytelling in building brand identity and customer loyalty.47:28 Sustainability and Social Impact in Business: Integrating sustainability and social impact into business models for long-term success.50:45 Navigating Customer Expectations and Feedback: Strategies for managing customer feedback and expectations to foster brand loyalty and growth.
    📩 Contact Us:
    For collaborations or consultations, reach out via [email protected]
    Remember, whether you're a budding startup or an established brand, understanding and leveraging these trends and strategies can set you apart in the rapidly evolving digital landscape.
    #ecommerce #fintech #startupgrowth #digitalmarketing #buynowpaylater

    59 min
  • SMART SEGMENTATION: UNLOCK 400% UPLIFT | TARGET SMARTER, NOT HARDER

    Discover how to identify and acquire your core revenue-generating audience with the right messaging.

    In this webinar, I'm going to show you the exact framework that will assist you in planning your target campaigns segment-wise

    In this webinar, I will cover:
    - Learn how to segment your audience easily. Only segments you'll need.
    - Learn how to target segments effectively to move your metrics without creating 10s of creatives
    - Learn what kind of campaigns/creatives work for which type of segments.
    - Learn how frequently you should target your segments.
    What's in for you?
    - Complete PDF on "Ecommerce Easy Segmentation Framework."
    - Complete PDF on "Segment-wise Target Campaigns Framework."

    25 min
  • Lorraine Ball's 2024 Marketing Blueprint: Mastering UGC, Pricing, Email, Branding, AI & More!

    🌟 About This Podcast

    Join marketing expert Lorraine Ball in this comprehensive guide to mastering the art of marketing in 2024. Lorraine dives deep into the latest trends and strategies that are shaping the future of marketing. From leveraging the power of User-Generated Content (UGC) to understanding the intricacies of pricing and branding in the AI era, this video is a treasure trove of insights for marketers, entrepreneurs, and business enthusiasts.
    🚀 Timestamps:00:00 - Teaser - Coming Up Next
    01:24 - Introduction: The 2024 Marketing Landscape
    02:04 - AI in Marketing: Trends and Predictions
    03:44 - The Rise of Long-Form Text-Based Media
    05:24 - Video Marketing: TikTok Trends and Strategies
    07:53 - Harnessing User-Generated Content (UGC)
    09:44 - Engaging with Interactive Content: Examples from Jimmy Fallon and Lays Potato
    15:42 - Innovative Uses of UGC in Advertising
    18:09 - The Ethics and Implications of Fake UGC
    19:18 - AI Influencers: The New Frontier
    26:41 - Effective Email Marketing Strategies for 2024
    40:29 - Mastering Customer Retention Marketing
    46:02 - Advanced Market Research Techniques
    48:39 - Pricing Strategies for the Modern Market
    57:24 - Maximizing Customer Lifetime Value
    1:01:10 - Building Brand Loyalty and Recognition
    1:11:31 - The Importance of a Robust Website
    1:13:07 - Exploring AI Use Cases and Challenges
    💡 Key Takeaways:
    Understand how AI is revolutionizing marketing.
    Learn the best practices for creating and leveraging UGC.
    Discover effective pricing strategies for your products and services.
    Gain insights into building a strong, resilient brand.
    Explore the impact of AI on traditional marketing roles.
    📚 Resources and Further Reading:
    Lorraine Ball - https://morethanafewwords.com/Rahi Jain - https://retainup.co/
    👍 Stay Connected:
    Subscribe for more insightful marketing content.
    Like this video and share it with your network.
    Comment below with your thoughts or questions.
    📩 Contact Information:
    For business inquiries: [email protected]
    🔔 Don’t forget to subscribe and hit the bell icon for updates on future videos!

    1 hr 22 min
  • How do you run a high-retention e-commerce subscription program? 4X Store Growth With Subscription

    Unlock the secrets of subscription models with this comprehensive breakdown:

    0:00 - 3:13 Introduction
    Get ready to dive deep into the world of subscriptions and uncover the myths that surround them.
    3:14 - 4:12 Myth around subscriptions
    Discover the common misconceptions surrounding subscriptions and why they may not be what you think.
    7:50 - 9:50 5 Steps
    Explore the essential steps to take when considering or implementing a subscription model for your business.
    10:00 - 12:09 Choosing your subscription model
    Learn how to pick the right subscription model that aligns with your business goals and customer needs.
    12:10 - 13:40 When should you do Subscribe & Save?
    Uncover the optimal scenarios for implementing the Subscribe & Save model and its benefits.
    13:50 - 15:30 When should you do Curated Boxes?
    Explore the perfect situations for offering Curated Boxes and how they can enhance your business.
    15:43 - 17:11 When should you do Access Membership?
    Dive into the world of Access Memberships and understand when this model can be most effective.
    18:21 - 20:40 Subscribe & Save - Incentive Structure
    Learn about the incentive structures that can make your Subscribe & Save model irresistible to customers.
    20:40 - 24:50 Subscribe & Save - Enrollment Structure
    Understand the enrollment structures crucial for a successful Subscribe & Save program.
    24:51 - 26:27 Subscribe & Save - Enrollment Campaigns
    Explore effective campaigns to drive enrollment in your Subscribe & Save program.
    26:28 - 30:45 Subscribe & Save - Retention
    Discover strategies to retain subscribers and build long-lasting relationships.
    30:46 - 33:10 Subscribe & Save - Winback
    Learn how to win back customers who have lapsed in their subscription.
    33:11 - 37:34 Curated Box Subscription - Incentive & Enrollment Structure
    Delve into the unique aspects of Curated Box Subscriptions, focusing on incentives and enrollment structures.
    37:34 - 38:55 Curated Box Subscription - Retention & Winback Structure
    Explore the keys to retaining and winning back customers in the Curated Box Subscription model.
    38:56 - 44:47 Membership Subscription - Incentive & Enrollment Structure
    Understand the dynamics of Membership Subscriptions, including incentive and enrollment structures.
    44:48 - 47:10 Membership Subscription - Retention & Winback
    Explore strategies to keep members engaged and win back those who may have lapsed.
    47:10 - 48:39 Summary
    Wrap up your subscription journey with a concise summary of key takeaways and insights.
    Unlock the full potential of subscription models for your business by watching this in-depth video! 🔒💼

    49 min
  • Unleashing the Future: NFTs Redefining Loyalty in a Big Way! 🚀 Eric McHugh From ShopX

    Dive into the future of commerce with our groundbreaking session! 🚀


    00:00 - Introduction:

    Get ready for a journey into the next era of retail and tech innovation.


    1:10 - ShopX Web3:

    Explore the cutting-edge ShopX Web3 platform and its game-changing features.


    4:00 - NFT Based Loyalty Programs:

    Discover how NFTs are reshaping loyalty programs for stores like Fox & Limited Edition through our innovative Loyalty Bot Program.


    8:20 - Loyalty Program Implementation:

    Delve into the implementation nuances, from Metaverse integration to countering counterfeit concerns.


    11:00 - NFTs as Crowdfunding:

    Uncover the power of NFTs in crowdfunding, launching products through NFT passes, and leveraging word-of-mouth marketing.


    17:00 - Ownership Aspect of the Brand:

    Explore how NFTs redefine brand ownership in the digital realm.


    19:00 - UI Experience in Crypto:

    Witness the seamless user interface experience in the crypto landscape.


    23:00 - Crypto Payments:

    Decipher the landscape of crypto payments and their integration into the retail world.


    26:00 - Web3 Ecosystem for Ecommerce:

    Navigate the dynamic Web3 ecosystem and its transformative impact on ecommerce.


    31:00 - AI Matching:

    Unlock the potential of AI matching technologies in the evolving retail landscape.


    34:00 - Problem with Existing Dating Apps:

    Identify the challenges in current AI-driven dating apps and explore potential solutions.


    36:30 - Current AI (Shortcomings):

    Understand the limitations and challenges faced by current AI technologies.


    41:00 - Email Marketing in Shops:

    Uncover effective strategies for implementing email marketing in the retail space.


    45:40 - Referral Program NFTs:

    Explore the fusion of referral programs and NFTs for unparalleled customer engagement.


    47:39 - NFTs in SAAS:

    Discover the applications of NFTs in the Software as a Service (SAAS) domain.


    49:30 - Ads Algorithm:

    Demystify the algorithms behind advertising and their role in the digital landscape.


    54:00 - Viral Song:

    Experience the impact of a viral song and its role in contemporary marketing.


    57:53 - 2024 Marketing Trends:

    Get ahead of the curve with insights into upcoming marketing trends for 2024.


    1:02:14 - Conclusion:

    Wrap up this enlightening session, armed with knowledge about the future of commerce and marketing trends.


    Don't miss out on this transformative exploration! 🌐💡

    1 hr 5 min
  • Customer Retention Psychology With Dr. Bo Bennett | Customer Loyalty, Brands Advocacy & More


    🚀 Dive into the intricate world of customer retention psychology with  @bobennett7750  in this enlightening discussion. From customer loyalty to brand advocacy and more, unravel the secrets that keep customers coming back.

    👋 0:00 - Introduction: Set the stage for a deep dive into the intricacies of customer behavior and brand loyalty.
    🔍 1:12 - Nudge: Discover the power of subtle suggestions and their impact on customer decision-making at the early stages.
    🔄 2:35 - Default Effect: Unravel the influence of default choices on human decision patterns and its implications in various scenarios.
    🤔 4:30 - Human Psychology In Real Life: Transition into a broader discussion on how psychological principles manifest in everyday situations.
    😓 16:36 - Buyers Remorse: Delve into the post-purchase emotional landscape, exploring how strong sales pitches can lead to regret.
    🧠 26:30 - Endowment Effect: Understand why customers form emotional attachments to products and how it cultivates brand loyalty.
    💖 28:40 - Brand Loyalty: Explore the concept of brand loyalty and why it's crucial for businesses to foster enduring connections with customers.
    🌐 35:55 - Brand Advocates Vs Loyalists: Differentiate between brand advocates and loyalists, uncovering the distinct roles each plays in brand promotion.
    🚀 46:30 - Embracing AI: Examine the role of artificial intelligence in modern marketing and customer engagement.
    🛑 49:45 - Limitation of AI: Acknowledge the boundaries of AI, understanding its challenges and potential pitfalls in the marketing landscape.
    📚 57:00 - BookBud.ai: Explore the innovative intersection of AI and literature, with a focus on BookBud.ai.
    👉 Don't miss this deep dive into the psychology of customer retention and brand loyalty. Subscribe now for more thought-provoking discussions! 🚀


    More details at - https://retainup.co/customer-retention-psychology/

    1 hr 10 min
  • 4 Smart Send Strategies (Klaviyo) To Keep Your Subscribers Happy #ecommerce #klaviyo

    Smart Sending Strategies to Limit Email Count Per User

    In the realm of email marketing, the concern of overwhelming subscribers with excessive emails is ever-present. Unsubscribes are a real risk when bombarding users with too much content. So, how do you strike the right balance?
    Are you sending too many emails?
    Defining what's too much can be subjective, but here are some benchmarks:
    Sending more than 2 campaigns per person per week.
    Having more than 5 automations live across multiple touchpoints in the journey.
    The recommended sweet spot: 2 to 4 emails per week.
    Steps to Limit Email Count Per User
    Account Level Bulk Throttling
    Many tools offer the option to restrict the overall email flow at the account level. This considers the total count of emails sent, not just individual emails.
    Account Level Email Time Spacing
    Platforms like Klaviyo have a smart sending feature at the account level, limiting emails within a configurable timeframe.
    Email: Klaviyo recommends around 16 hours. We suggest 6-8 hours for a balanced approach.
    SMS: Klaviyo recommends around 24 hours, which is generally acceptable.
    At Automation/Flow Level
    Using Smart Send
    Implement smart sending at the individual email level, but exercise caution. Avoid it for high-revenue automations like cart or checkout. Control frequency through filters without restricting smart sending.
    Set rigid conditions, but exempt critical emails such as the Welcome Flow first email or order details notifications.
    Pro Tip: Analyze the delivery reports to ensure essential emails aren't skipped due to smart sending.
    Using Tags
    While some use tags or user properties, it's advisable to rely more on filters to control multiple emails. Tags can quickly become unwieldy.
    At Campaign Level
    Using Smart Send
    At the campaign level, keep smart sending on. It helps avoid sending to users already in automations, though using segments for exclusions is recommended.
    Using Segments
    Consider creating an "Anti-Stalker" segment by excluding people who received an email in the last 24 hours. Alternatively, create segments to exclude specific groups from communication.
    Implement these strategies wisely to strike the right balance in your email marketing efforts.

    10 min

About Retention w/ Rahi

From the publisher's feed

Welcome to the 'Customer Retention Podcast' with Rahi. This podcast explores trends to grow your ecommerce store by maximizing customer lifetime value and customer retention.