Also, during working with 50+ ecommerce brands, we’ve had countless conversations about their email marketing strategy. Also, we have reviewed multiple accounts with our free audit to see other agency implementations.

We have gained an understanding of the expectations businesses have when they engage email marketing agencies, the shortcomings they encounter with those that fall short, and the true indicators of success.

So, to help businesses choose the right email marketing agency, we will share our essential learnings and the key factors you should consider when evaluating email marketing agencies.

After that, we’ll explain how we’ve dealt with these things at our agency. We’ll also talk about the good and not-so-good sides of choosing an agency or making your own team.