Cactus Raazi, author of Price joins me to talk about the leverage you can gain by better understanding the power of pricing strategically. His observations about pricing to encourage and reward loyalty are highly relevant in a world that treats customers as if they are an inconvenience.

Your pricing strategy can be a powerful differentiator to help you attract, win and keep customers, but he counsels against racing to the bottom on price because of the commoditising effect it will have.

Price is mainly focused on B2C environments but we discuss the many parallels that can be applied in a B2B context.

Contact Cactus on LinkedIn via linkedin.com/in/cactusraazi

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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.

To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi