Organisations today are experiencing unprecedented unstructured data growth. In the next 5 years, information is expected to grow 500% - while IT budget remains at a 15% growth trajectory in the same 5 year period. As a result, IT must find new and more cost effective ways to increase productivity for knowledge workers. The solution for companies is that their data lake strategy now needs to evolve and we speak to Christoph Theisinger, Vice President Systems Engineering Asia Pacific & Japan for EMC about methods to go about it.

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