In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals. Resources and Links from the episode: <a href='https://delightful-bread-262.myflodesk.com/m97yd4lzv5'>FREE DOWNLOAD: Rentals Strategy Worksheet</a> <a href='http://www.mulberryandmoss.com/shop'>Visit the Resource Shop</a>Floral Business Tools & Resources: <a href='http://www.mulberryandmoss.com/shop'>www.mulberryandmoss.com/shop</a> Podcast Home Page: <a href='http://www.mulberryandmoss.com/podcast'>www.mulberryandmoss.com/podcast</a> Follow on Instagram: <a href='http://www.instagram.com/mulberryandmoss'>@mulberryandmoss</a>

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals. Resources and Links from the episode: FREE DOWNLOAD: Rentals Strategy Worksheet Visit the Resource Shop Floral Business Tools & Resources: www.mulberryandmoss.com/shop Podcast Home Page: www.mulberryandmoss.com/podcast Follow on Instagram: @mulberryandmoss

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals. Resources and Links from the episode: <a href="https://delightful-bread-262.myflodesk.com/m97yd4lzv5" rel="noopener noreferrer">FREE DOWNLOAD: Rentals Strategy Worksheet</a> <a href="http://www.mulberryandmoss.com/shop" rel="noopener noreferrer">Visit the Resource Shop</a>Floral Business Tools &amp; Resources: <a href="http://www.mulberryandmoss.com/shop" rel="noopener noreferrer">www.mulberryandmoss.com/shop</a> Podcast Home Page: <a href="http://www.mulberryandmoss.com/podcast" rel="noopener noreferrer">www.mulberryandmoss.com/podcast</a> Follow on Instagram: <a href="http://www.instagram.com/mulberryandmoss" rel="noopener noreferrer">@mulberryandmoss</a>

Rethinking Rentals: Elevate Your Brand & Bottom Line

The Aligned Florist (formerly Coffee Wine &amp; Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention. Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry &amp; Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur. Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level. With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence. If you’ve been a listener since the Coffee Wine &amp; Flowers days — welcome back. The vibe is the same, but the vision is even clearer. New episodes every week from Sarah’s hybrid-minivan studio (yes, really). Tune in and build a business that breathes.

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The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention. Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur. Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level. With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence. If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer. New episodes every week from Sarah’s hybrid-minivan studio (yes, really). Tune in and build a business that breathes.

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Rethinking Rentals: Elevate Your Brand & Bottom Line

Rethinking Rentals: Elevate Your Brand & Bottom Line

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