The Application with Allison Turcio

Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges


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In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the need for a personalized, customized approach for students in their college search, ensuring they receive tailored information to make informed decisions. To do this, we need to encourage students to reflect on their ideal college experience rather than defaulting to familiar names and one-dimensional search parameters. Eric also provides invaluable advice for college marketers seeking alternatives to traditional search marketing, leveling the playing field among colleges in terms of prestige. Discover innovative strategies and tools that empower students to find their right-fit colleges while enabling institutions to engage with prospective students in a way that resonates on a personal level.

Find Today's Guest Eric Menna, co-founder of Loper, on LinkedIn


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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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The Application with Allison TurcioBy Allison Turcio

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