Summary

In this conversation, Priscilla Hennekam discusses her mission to rethink the wine industry by challenging traditional narratives and focusing on consumer engagement. She emphasizes the importance of storytelling in wine marketing, the need for sustainability, and the role of technology and innovation in adapting to changing consumer behaviors. The discussion also touches on the success of Rosé and how it can serve as a model for other wine categories.

Takeaways

• Rethinking the wine industry is essential for its future.
• Consumers are looking for experiences, not just products.
• Sustainability should be a priority in wine production.
• Storytelling can enhance consumer connection to wine.
• Innovation is necessary to attract new wine drinkers.
• The wine industry must adapt to changing consumer behaviors.
• Confusing language in wine marketing alienates consumers.
• The success of Rosé can inform marketing strategies for other wines.
• AI and technology can help the wine industry evolve.

Wines Tasted

Laurie - Unica Zelo Nero d'Avola, Adelaide Hills, Australia $34

Priscilla - Ricca Terra Rainbow Dreams Red 4L Box $60

Check out Priscilla's website at Rethinking.Wine

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