Check out all the great events Laurie has on the calendar in 2026 on her website at TheWineCoach.com/events including the Wine Meets its Match tasting at The Ivy Cafe in Easton, MD on April 22nd.
Cocktails without the stress? Yes, please. In this episode, I sit down with Daniel Incropera of Craftmix to talk about how a simple idea—making great cocktails easier—turned into a fast-growing beverage brand. We get into the real story behind the product, from early trial-and-error to what it takes to stand out in a crowded drinks market.
We also dig into what today’s drinkers actually want (hint: it’s not complicated), the rise of low-calorie and mocktail options, and how Craftmix is building a loyal community along the way.
If you’ve ever wished you could make a great cocktail anywhere—without dragging half your bar with you—this one’s for you.
Key Topics
From Kitchen Experiment to Cocktail Disruptor
How Craftmix went from DIY mixes at home to a brand shaking up the drinks space.
What Makes It Different
Natural ingredients, low sugar, and cocktails that travel better than your suitcase.
Flavors That Actually Make You Curious
From Passion Fruit Paloma to seasonal drops like Apple Cider—what’s working and what surprised them.
Cocktails at 30,000 Feet
Partnerships with airlines and the bigger push toward sustainability and smart packaging.
Building a Brand People Actually Care About
Why community, personality, and vibe matter just as much as what’s in the packet.
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