Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Despite all the advanced strategies used in digital marketing, our guest today says that referrals still trump social media and email campaigns for highest ROI. And when it comes to referral tactics, today’s guest says she has a proven method for getting big results.

In this episode, Melinda talks with Virgina Muzquiz, aka The Referral Diva® . Virginia is the founder and CEO of Master Connectors, Inc., where she teaches the art of funneling high-quality referrals. She shares specific ways to build and organize a network that any entrepreneur can then nurture and leverage to realize impressive results. And no excuses for introverts, either!

Be sure to check out the links below for Virginia’s FREE Business by Referral Blueprint and subsequent free bonus material. 

In this episode we discuss:

• What is networking really for? (Hint: it’s not about selling or getting clients).
• The six step process for moving people through your network.
• The importance of reciprocity and reciprocal boundaries in each stage of the process.
• How do you know where to network?
• Why introverts may be better at networking than extroverts. 
• What are the steps for building a plan for referrals?

Virginia Muzquiz is the founder and CEO of Master Connectors, Inc., where she teaches the art of funneling high-quality referrals. Virginia has more than two decades of experience teaching entrepreneurs and small business owners her process, known as the Referral Alchemy. Her passion is teaching entrepreneurs how networking for business is profitable and fun. She developed her process by a word-of-mouth strategy and has helped companies find exponential growth. 

Resources or websites mentioned in this episode:

1. Mirasee
2. Coaches Console
3. Virginia’s website
4. Virginia’s LinkedIn
5. Special offer: Business by Referral Blueprint 

Credits:

• Guest: Virginia Muzquiz
• Host: Melinda Cohan
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Scripted and assembled by: Michi Lantz 
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely

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• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Rev Up Referrals (Virginia Muzquiz)  Coming soon.

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