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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to discuss cultural advertising, strategic placement, and the crucial role that creative plays in reaching an audience. 

Podcast Breakdown

00:00 - 04:40 Meet Albert Thompson
04:45 - 08:58 Walton Isaacson
09:00 - 14:05 Audience Segmentation & Strategic Placement  
16:50 - 24:00 Relevant Creative Messaging 
24:12 - 29:00 People are Emotionally Driven not Automation Driven 
29:30 - 41:40 Generational Shift in Engaging with Consumers & Intentional Targeting 
41:50 - 49:20 Importance of Gratitude