Should we still gate quality content? Or should we release it for free? No matter what side you side, the answer is never easy in SaaS today. 

Raul and Toni debate the pros and cons of gating and how to think about your content strategy to get results in your pipeline.

• (00:00) - Introduction

How often do you argue about your data? How many times have numbers been questioned? And is the data you're even gathering helpful in the first place? We all want to make data-driven decisions. But what happens when you lack that data trust?  

In this episode, Raul and Toni talk about the reason why so many companies struggle with data trust, and introduce a framework to get it back.

• (00:00) - Introduction

Class is in session! Raul and Toni constantly bring up different frameworks and acronyms in the SaaS revenue world. In this episode, they put on their professor hats and explain some of their favorites and go-tos. 

In this episode you'll learn about:
- The revenue engine/factory
- The revenue formula
- How compounding works
- CAC Payback and CAC:LTV

• (00:00) - Introduction

Despite having around 1,000 employees and 11 offices, Julius Koehler, a co-founder of sennder, still spends most of his time on the road, meeting customers face-to-face.

It may not be the typical play from a founder, but he discusses with Raul and Toni why it works for him and his team, as well as the challenges it brings.

• (00:00) - Introduction

The modern definition of a CRO is changing, and not enough current CROs are noticing.

In this episode, Raul and Toni talk about why they're falling behind, what the role should look like going forward, and what current CROs need to do to get there.

Are consultants worth their price tag? Or have all the bad players out there ruined it for everyone?

As former consultants themselves, Raul and Toni debate if consultants are a con or a cure, and give us tips on what to look out for when you want to hire one for your project.

• (00:00) - Introduction

Is the SDR role dead? Are their methods obsolete? Or have they been completely replaced by AI and automation? 

In this episode, Raul and Toni talk about the perception of the job, and how a lot of people just don't understand the role SDRs do.

• (00:00) - Introduction

SaaS Benchmarks: Are they valuable tools? Or are they misleading and potentially harmful to your business?

In this episode, Raul and Toni debate the merits of benchmarks and give real-world examples of challenges associated with them and how to make them more meaningful to your company.

• (00:00) - Introduction

From Adam Robinson vs 6sense, to Hubspot vs Salesforce, there are plenty of SaaS companies starting public fights with competitors. But could it be the ultimate marketing play for you? Or are you just asking for trouble?

In this episode, Raul and Toni talk about their favorite company fights, when you should consider picking a fight, and how to identify an enemy to go after.

• (00:00) - Introduction and new format changes

In this episode Raul and Toni debate if MEDDIC is the magic Sales framework everyone claims it to be. Or should you ditch it for a more custom framework instead?