Revenue Marketing Radio with Debbie Qaqish

Lead nurturing is a little bit like nirvana for the DG marketer yet most still struggle with how to do this. Join us as we chat with Jim Kanir, SVP Sales & Marketing, and Heather Bennett, Director of Marketing, of M5 and learn how they have plugged the leaky lead faucet and made a significant impact on revenue.

Join us as we talk to Laura Zexter, Director of eBusiness for the TD Garden and Boston Bruins and find out how she has built a successful Subscription Management process including the use of Preferences that will soon include communication modes like text, email, FaceBook and Twitter. Laura will also share with us how they go to market using multiple channels, how they integrate social media and describe their most recent campaign - The Golden Ticket. If you're from Boston, you already know about this!

A key part to any successful campaign is understanding the personas with which you are communicating and this becomes increasingly complex when you add how to respond to on-line body language. Join us as we talk to Joe Tenhagen of Nosco and learn how he has developed 5, Web 2.0 pesonas that is the foundation for all of his marketing programs.

Join us as we talk to award winning DG marketer and author Pam O'Neal and hear how she implemented lead scoring at BreakingPoint. Pam will share with us how she got started with lead scoring, how she learned to experiment to get it right, and the wins and challenges along the way.

In the world of Demand Generation, being able to align sales and marketing is mission critical to success yet few companies have achieved this! Listen to Edwin Thompson of Brainshark talk about his strategies and tactics for successfully integrating sales and marketing both prior to and after implementing a marketing automation system.

As the use of Marketing Automation systems continues to explode, sourcing and selecting the tool that is a best fit for your organization can be a real challenge. For 99% of all marketers, this is their first experience with these amazing tools. So how do you make the right decision? Is there a process you can follow to ensure that your money is well spent and the tool you select will be a winner? Listen to this interview with Mary Gary of Fluke Networks and learn what works and what doesn't when it comes to sourcing and selecting the right marketing automation system for your company.

Aaron is near the end of the 17-city summer tour of the Online Marketing Summit. After spending all this time with online marketers, this interview tells us the lessons learned and what's coming next!

Marketo has just released Sales Insight, an exciting new solution giving sales people the ability to better manage their own prospecting and make better pursuit decisions through the use of marketing automation functionality

Focus on key steps to develop personas and use them throughout marketing channels to speak with relevance and a personalized approach; higher conversion rates

Debbie Qaqish of the Pedowitz Group discusses best practices for achieving sales and marketing alignment