Revenue Marketing Radio with Debbie Qaqish

Revenue Marketing Radio with Debbie Qaqish

By Debbie QaqishBusiness
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Revenue Marketing Radio with Debbie Qaqish episodes

  • WRMR Interviews Michelle Kim, Innotas
    Through a combination of the economy, new technologies and new buyer behaviors, the role of the marketer has changed forever. Please join us as we talk to Michelle Kim of Innotas on how she has responded to this changing role and has made a real revenue impact on her company.
    1 hr
  • WRMR Interviews Laura Hoffman of Microscan
    Join us this week as we interview a pragmatic Revenue Marketer, Laura Hoffman, Director of Global Marketing at Microscan. Laura will share with us how she has run the sales programs for distributor channels and sales lead development over the past 4 years for Microscan. Her methodical approach has enabled a continuing 20% + growth of lead volume for sales.
    58 min
  • The "New" Revenue Marketer
    Join us this week as we speak to Sarah Fisher, Marketing Communications Director at Building Engines. Sarah has recently implemented a marketing automation platform and will share with us her strategies to success. While most of our guests have been using marketing automation for a few years, Sarah will share her fresh take on beginning the transition to Revenue Marketing.
    51 min
  • Show Me The Metrics! Interview with LexisNexis
    Join us as we welcome returning guest, Cleve Bellar, Senior Director of Marketing Operations at LexisNexis Risk Solutions. Cleve will share with us how LexisNexis tracks and reports on key metrics of their demand generation efforts. Specifically, we'll discuss how his team tripled inquiries in a tough market and reported a 50% contribution to the revenue pipeline.
    1 hr
  • Building a Global Revenue Marketing Practice
    Join us this week as we interview Angela Sanders, current Senior Revenue Engineer at The Pedowitz Group and former Director of Marketing at Aon Risk Services. Angela will discuss how she built a global Revenue Marketing Practice at Aon by utilizing the right people and processes that ultimately contributed more than $25 million to the sales revenue goal.
    52 min
  • Demand Generation as a Competitive Advantage
    This week, join us as we speak to Jodi Florence, Director of Marketing & Public Relations from IDology. As a very early adopter of marketing automation, Jodi will discuss the competitive advantages of Demand Generation as it applies to any size company. Topics will include sales alignment, lead scoring, and reading online digital behavior.
    55 min
  • Marketing Automation in a Distributed Environment, RSM McGladrey
    Our guest this week is Eric Webb, Senior Director of Go To Market Services for RSM McGladrey, the fifth largest U.S. provider of assurance, tax and consulting services with 7,000 professionals and associates in nearly 90 offices.
    Topics will include best practices in implementing a centralized marketing automation platform while maintaining independent control in a globally distributed environment.
    1 hr 1 min

About Revenue Marketing Radio with Debbie Qaqish

From the publisher's feed

If you're a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie…