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Revenue Marketing Radio with Debbie Qaqish
By Debbie QaqishBusiness
Revenue Marketing Radio with Debbie Qaqish episodes
- D&B Gains Quick Win from Lead NurturingJoin us this week as we speak to Dun & Bradstreet's Jeff Yee, Marketing Manager of Demand Generation. Jeff will explain the success D&B has achieved through nurturing campaigns targeting their customer base. By clearly defining their audience through these nurturing campaigns, D&B was able to grow the new business pipeline from lead nurturing alone!56 min
- Inside Sales + Demand GenerationJoin us this week as we speak with Sally Lowery, Director of Demand Generation, at Bronto Software. In her role at Bronto, a leading email software company, Sally is responsible for planning, developing and executing a highly effective demand generation strategy that drive sales effectiveness and pipeline growth. Find out how Sally leveraged the inside sales and marketing teams to acquire more leads.1 hr
- Aligning Sales & Marketing: Guest Frank Donny, SVPJoin Debbie and her guest, Revenue Marketer Frank Donny, Sr. Vice President at Richardson who has been featured on Selling Power TV. While he was at SAP Americas he led demand generation teams that contributed billions of dollars in pipeline.59 min
- Marketing's Contribution? 75% of Pipeline - Guest: Ed Thompson, Dir. of Marketing - BrainsharkLearn how Revenue Marketer: Ed Thompson, Director of Marketing at Brainshark, contributes to revenue.Ed leads an innovative team that has integrated their web-marketing, video-marketing, and email-marketing with their customer relationship management system to the tune of a 75% marketing contribution to the revenue pipeline.59 min
- Monetizing Social Media - An Interview with Jeff Pedowitz of the Pedowitz GroupOct. 15 - Jeff Pedowitz, The Pedowitz GroupPresident & CEOThis week, hear how one company has used the features of marketing automation to put a real and calculable value on social media, such as Twitter, LinkedIn, and Facebook.1 hr
- 15 min
- Experimentation with Marketing AutomationJoin me, Debbie Qaqish, as we talk to Sally Lowery of Bronto about her sense of experimentation with marketing automation and the benefits of testing! This interview will highlight where testing can be most effective, practical ideas for testing, and how often to test and who to involve in the testing.1 hr
- Conversation with a Chief Privacy Officer About Your EmailPlease join me, Debbie Qaqish, as I talk to Dennis Dayman, the Chief Privacy Officer for Eloqua about how to handle spam, opt-ins and email marketing. Dennis will talk about the biggest changes in spam filtering and what it means to your email campaigns, the best way to grow an opt-in list, the impact of social media on email1 hr
- The Content Conundrum: A Demand Generation PanelJoin us on Thursday, September 24th at 1:00 EDT, as we talk to a panel of Demand Generation marketers about how they approach the "content conundrum". Our panel includes: Davie Wieneke, Director of Digital Marketing, Sokolove Law, LLC, Shala Nicely, Revenus Engineer at the Pedowitz Group, and Heather Pritchett, Director, Corporate Marketing, Ventyx1 hr
- Metrics and Demand Generation - An Interview with Cleve Bellar of LexisNexisJoin us as we talk to Cleve Bellar, Senior Director, Marketing Operations at LexisNexis Risk Solutions about how they track and report on key metrics of their demand generation efforts.1 hr
About Revenue Marketing Radio with Debbie Qaqish
From the publisher's feed
If you're a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie…
Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing's influence and legitimacy. Create your own Revenue Marketing Journey™. It's time to take your seat at the table.