Hear from Doug Ricketts, a Senior Global Sales Operations executive with more than 30 years of experience, as he unravels the secrets to building a highly reliable pipeline and shares three processes that RevOps teams can implement for a healthier pipeline that the team can have full confidence in.

In this Revenue Mavericks session, Cliff Simon talks about how his founding team started making million dollar revenues in the first year of operations of their RevOps-as-a-Service startup. Cliff speaks about their Go-to-Market strategy and the key things they focussed on to achieve the goal they had set for themselves.

Cliff Simon is the Chief Revenue Officer of Carabiner Group as well as an advisor and fractional executive for several high-growth start-ups where he utilizes his expertise in all things GTM and RevOps, and is an active leader of GTM in multiple communities. With over a decade and a half of broad technology experience, he has anchored GTM teams in SaaS and Service industries including consulting, Regtech, network & communications, software, e-commerce, and supply chain.

Greg Rattray is a revenue operations leader with experience of more than a decade spent in different roles across revenue operations, direct sales and also finance roles earlier in his career. This experience of both sides of the revenue engine has enabled him to build strategies and solutions which support those in the frontlines very well. In this Revenue Maverick session, Greg tells us about RevOps in a product led growth organization and how it is different from RevOps in a sales led growth organization. Greg also shares three metrics that in his opinion, are very important to track for a company that has a product led growth strategy.

Brandon Bussey currently serves as a partner at Unicorn Revenue Operations and brings over 15 years of expertise in Go-to-Market strategy, data-driven decision-making, scalable processes, and team leadership & development across SaaS, B2B and B2C. Being from a finance background and having spent years working as an analyst, Brandon tells us how teams can build short term predictability while being scalable in the long term by making use of these metrics. In this Revenue Mavericks session, Brandon talks about three metrics from a finance and planning perspective that can help revenue teams operate more effectively.

Evan Randall, SVP of WW GTM Strategy and Operations at Teradata, brings over 20 years of experience of handling a broad range of responsibilities across sales, GTM strategy and operations. In this Revenue Mavericks session, Evan Randall talks about his three-pronged approach to measuring the health of a revenue team and the set of interrelated metrics that he uses to track it.

Anil is a technology-centric operations executive known for delivering complex transformational business initiatives with proven results. He is highly skilled at and very passionate about architecting the Go-To-Market Engine along with the “Flywheel”. His “Flywheel” methodology focuses on finding small leverage points across the modern customer lifecycle to drive revenue growth, business velocity, and increased efficiency & profitability. In this session Anil talks about how RevOps is evolving and what RevOps teams need to do to champion that and get the best revenue results and also shares his 3 go-to metrics that he abides by to measure performance of revenue teams.

Anthony is the CEO and co-founder of LeanScale and has more than a decade of experience in GTM and RevOps roles in the B2B SaaS industry, the knowledge from which is used to help other B2B SaaS companies to scale their GTM engine by streamlining RevOps.

In this session, Anthony talks about revenue operations and how teams can build a solid GTM engine which can help them generate better revenue results. He also explains three metrics that every RevOps team should be looking at to gauge and improve their performance.

Brandon is an experienced marketing professional having spent more than 15 years across different companies and is currently the head of marketing for GoLinks. In this session, he talks about metrics that can help revenue teams not just increase revenue, it can help them do that without driving more pipeline, which will lead to higher efficiency of RevOps teams where they are juicing the maximum out of their existing relationships.

After years of honing his revenue operations chops at Assent Compliance and Shopify, Craig co-founded Jameson Strategies to bring winning go-to-market strategies to smaller companies in an affordable way. Now he is doing the same as part of York IE, which acquired them in 2022. In this revenue maverick session, Craig goes beyond the critical foundational metrics to talk about some out of the box analytics techniques that can give companies a competitive advantage. These techniques arise from the RevDynamiks™ methodology, developed by Craig and his business partner, where they draw parallels between Go-to-Market and Fluid Mechanics, to better understand relationships between different aspects of the revenue engine and thus make Go-to-Market strategies more effective.

James is a strategic & operational leader with more than a decade of sales operations experience. He has been driving increased revenue by providing data driven insights and implementing process efficiencies across companies in the UK. In this session, he talks about three metrics which are absolutely critical for not only generating, but also for protecting your team’s revenue.