Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself." Wes is a huge advocate of removing friction in the buying process and we had to have him on Revenue North!

Product-led strategies are popular among successful companies like Slack, Dropbox and Hubspot because of their speed of delivering value to the customer. They recognize the product is not just one part of the customer experience; it is the core of the customer experience. Watch as Wes and Mark cover the basics for any SaaS company to test and evaluate a product-led strategy.

Mark had a chance to interview Raymond Luk of Hockeystick on the fundraising landscape in Canada. Raymond is the founder and CEO of Hockeystick, a financial data software company. Hockeystick uses machine learning and data to help startups connect to funders.

Raymond, as a serial entrepreneur in Canada and an angel investor, has a unique perspective on fundraising and the Canadian ecosystem. Raymond gives his perspective on where Canada's advantages are and where improvements can be made.

Mark Coombs and Chad McCaffrey meet talk about everything channel partners for early-stage companies. We define what startups should be aiming for out of a channel partnership program.

We cover why partnerships can be extremely helpful in enterprise sales and what the common pitfalls are when setting up joint-sales activities.

Art Harrison is the Co-Founder and Chief Growth Officer of FormHero. FormHero's software automates the filing and finding paperwork that large regulated organizations need to complete.

Art and Mark cover how the FormHero team was able to close enterprise deals with major brands without having a brand themselves in the early days. Art covers how to get meetings with executives as a founder, how to structure a POC engagement properly, and how to price and ultimately win an enterprise deal as an early-stage startup.

 

 

Great conversation with Ilya Brotzky, founder and CEO of VanHack. VanHack (based in Vancouver, BC) has a unique platform for companies to hire tech talent. VanHack's community of over 200,000 tech professionals in 100+ countries is the largest international talent pool in the world. 

Mark and Ilya talk about why tech companies that hire international talent have an advantage, how startups can create a better hiring process to land the best candidates and differentiate themselves. We also cover some potential advantages for Canadian startups in tech hiring and some visa programs startups should look into.

Mark Coombs and Chad McCaffrey meet for the second installment of their regular series on early-stage startup questions and RevOps strategy. In this episode we go in to early-stage sales including the importance of sales being founder-led in the beginning, how to hire your first rep and early-stage sales compensation.

Mark and Jamal Reimer, founder of Mega Deal Secrets, catch up on what it takes for early-stage companies to do enterprise mega deals. We talk about untapped potential in the customer success function.

Jamal is a master at enterprise sales. He was a top 1% performer at Oracle and has over $160,000,000 in SaaS sales spanning over his career. Much of that revenue comes from multiple $50,000,000 deals.

Mark Coombs and Chad McCaffrey discuss the creation of Revenue North a podcast dedicated to Canada's growing tech scene. Mark and Chad cover their experience so far leading revenue at growing startups in Toronto and Waterloo.