Revenue Radio™

Revenue Radio™

By Revenue Radio™BusinessEntrepreneurship
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Revenue Radio™ episodes

  • Is Your Sales Enablement Strategy Set for Scale?

    We get to dive into Sales Enablement today. This is one of those terms that could potentially have hundred different definitions. What is Sales Enablement? Why do you need to have this infrastructure in place before you scale? Is your sales enablement strategy set for scale? When you do embark on that journey all things we'll talk about today, sales enablement is a critical function. Organizations need a mature sales enablement component in their revenue department for marketing and sales, because they work in tandem. If you're going to set yourself up for scale, this is where you want to rapidly or at a fast pace, multiply what you have today to reach new levels of your revenue production. You can't scale chaos. You can't scale manual work. If you do that, it's very expensive and impacts your profitability. When we talk about sales enablement, that could refer to tools, technology, coaching, training, content, materials, sales decks, automation for all of that sales process.


    Connect with House of Revenue™

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    Connect with Mary Grothe

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    26 min
  • Why Most Fractional CROs Fail Without a High-Performing Team

    Why most fractional CROs fail without a high-performing team? That's our topic today. What is a CRO? What about fractional CRO? What is the difference and what are the pros and cons? A CRO or a Chief Revenue Officer is responsible for all revenue functions and revenue teams with an organization typically defined as marketing, sales, customer success, and revenue operations, those four components should fall under a CRO, they are responsible for the entire lifecycle of a customer from the first touchpoint through onboarding or that renewal expansion point. And all the revenue that is tied to that customer throughout the process.


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    Connect with Mary Grothe

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    26 min
  • Scaling A Non-Profit With Jason Janz

    If you've historically worked with for-profit companies, you understand that your goal is to maximize profits. But what about non-profit? How do you scale a non-profit organization when you aim to serve the people and have a greater impact on the world? Why do you think most nonprofits struggle in scaling? As a CEO, how would you run the nonprofit, like a business? Today, Mary sits down with Jason Janz, the CEO at CrossPurpose in Denver. Jason was mentored by a businessman when he started this nonprofit built the business. His passion for social entrepreneurship is satisfied through his role as CEO where he builds their staff team, sets the organizational culture, and raises funds.  Find out what made host, Mary Grothe decides to do something big and bold - committing to scaling CrossPurpose who graduates 800 families out of poverty, and be inspired to open the gateway to a new perspective.


    Connect with House of Revenue™

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    Connect with Mary Grothe

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    26 min
  • Bonus Episode: Mastering Revenue Economics

    Today's topic: Revenue Economics. What is Revenue Economics? Revenue Economics is a term that we use at House of Revenue™ that helps our clients see the true cost for their growth or scale. That's right. Growth and scale aren't the same things. We're going to discuss the basics of how to develop a 12, 24, and 36-month revenue economics plan that encompasses all facets of marketing, sales, customer success, and revenue operations, also known as RevOps to guide you on your journey to scaling revenue. We want to make sure you do that holistically and of course, avoid the most common pitfalls. This needs constant monitoring and evaluation. You're going to need to report against those metrics every single week, month, quarter, year, and alter the plan as needed. But hopefully, this is going to set you on your path to scale.


    Connect with House of Revenue™

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    Connect with Mary Grothe

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    27 min
  • From Lifestyle Business to Legitimate Scale

    There have been stories that we've brought forth for traditional businesses, where we've been able to help them recover quickly, or they found their stride and just shifting a few things in the way they do their work. But today's a little bit different because this is a business that is very seasonal and was really heavily impacted by the COVID shutdown. If you battle the seasonality of your business, what do you do to create demand and capitalize on your marketing strategies during the off-season? How do you scale these strategies for the types of buyers that you're appealing to?


    Let us all welcome Ryan and Roman to the show. So we're going to talk today about the history of this exotic luxury car rental, Drives At Mile High, their last few years as they took ownership of this business, what they do, how they're diversifying, and how they made it through COVID. And as we look forward, we're going to discuss revenue scaling strategies that they can walk away with and implement today.


    Connect with House of Revenue™

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    Connect with Mary Grothe

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    26 min
  • Scaling CPG Companies with Brad Hendrickson

    Consumer packaged goods (CPG) are items we use that require replacement or replenishment like perishable goods, clothes, and household products. Joining us today is a consumer packaged goods, retail marketing, sales, and go-to-market expert, Brad Hendrickson. His extensive sales and marketing expertise helps House of Revenue™ clients bridge the communication gaps between sales and marketing, maximizing efficiencies and revenue opportunities at all stages of the sales journey.


    More small brands are consuming more market share than they have ever before and that's because now, customers are sitting at home, looking and have time to browse online.  We're noticing an emergence of third-party logistics companies popping up all over the place or ones that were pretty well established going through unbelievable growth phases and wanting to expand and offer their services to gaming, perishables, and all these avenues that maybe they didn't have before, because they're seeing this as an opportunity. Every brand now wants to sell online. And so the supply chain really from an efficiencies perspective for every brand is picking up steam tremendously.

    Connect with House of Revenue™

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    Connect with Mary Grothe

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    27 min
  • Maintaining Triple Digit Growth As You Scale with Victor Perez

    You've heard to never burn a bridge, right? Things come back to you in life - relationships, people, or situations. We need to always have a positive, beautiful, powerful ending, or closure with different people, jobs, careers, businesses, or relationships because you never know when it's going to circle back around. Host, Mary Grothe, had an opportunity to build relationships with some pretty remarkable people, one of them is joining us today. Let's all welcome the CEO of VZP Digital, Victor Perez!


    How do you maintain triple-digit growth as you scale? Whenever you can diversify your revenue streams, it helps the health and security of your business, your profitability, and the growth. Having a focus on these large contracts is fantastic. Those are big wins, and they move the needle, but building a base of the smaller, more repeatable transaction engagements, they're small but when you add up all of them, they're large and they're less of a threat to the business. Tune in to find out how Victor pursues innovation while learning and responding to the basic needs of the overlooked community.

    Connect with House of Revenue™

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    Connect with Mary Grothe

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    27 min
  • Bonus Episode: Missed Revenue Opportunities of 2nd Stage Scaling Startups

    Let's talk about missed revenue opportunities of second-stage scaling startups. First, let's define what a second stage scaling startup is. Typically, a startup out of the gate is working to get proof of concept, product-market fit. They're working out their pricing strategy. They're building that first base of their customers and they grow through, typically word of mouth and referrals. And there are some variances there, depending on if they're a SAS or a technology company versus a professional services company or CPG, they all have their differences in how they get through that first startup phase.


    But what they all have in common is they'll hit a bit of a plateau, but where they're able to get in the groove where it starts to feel like, we kind of has this thing figured out, we are reaching levels of profitability we haven't before, we seem to have a working engine for the most part. And they're ready for that second stage of scale. Well, there's a lot that needs to happen in the second stage of scale and a lot of CEOs and founders miss these steps, which is what leads to missed revenue opportunities.



    Connect with House of Revenue™

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    Connect with Mary Grothe

    LinkedIn | Twitter | Instagram

    27 min
  • Transitioning from Word of Mouth to Inbound Marketing with Tiffany Charles

    You're in for a treat today because Tiffany Charles, who is the Chief Growth Officer at Entrepreneur Aligned is going to join us. They work with you to help elevate the opportunities your business and success have provided. You’ll be empowered and equipped with new tools and strategies, and supported by a team whose interests are fully aligned with yours, so that you may realize your highest potential and achieve the fulfillment you’ve been waiting for. 


    Learn how to take a newly branded reframed company that is now positioned above the competition in a way through innovation and a better aligning with your ideal client. And what do we do with that to diversify the revenue-generating strategies away from what has historically been done?

    Connect with House of Revenue™

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    Connect with Mary Grothe

    LinkedIn | Twitter | Instagram

    27 min
  • Product Market Fit and Why Companies Fail Without It with Cynthia Del'Aria

    Today, Cynthia Del'Aria, CEO/COO of Raika Technologies joins Mary Grothe to discuss Product Market Fit and Why Companies Fail Without It.  Listen to this episode to find out how entrepreneurs build successful ventures and their strategies to satisfy strong market demand. If you want to run a business, you need to research, study, and learn. Determine the viability of your service or product by doing your own market research. 


    Connect with House of Revenue™

    Website | LinkedIn | Twitter | Instagram


    Connect with Mary Grothe

    LinkedIn | Twitter | Instagram

    27 min

About Revenue Radio™

From the publisher's feed

Ready to get past your revenue plateau? Listen to Revenue Radio™ sponsored by House of Revenue™, where I interview CEOs and help solve their most pressing revenue challenges. Our team is made of…